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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

Ninety-two million millennials will soon be in what Goldman Sachs calls their “prime spending years.” It’s even harder when your target market would rather never think about what you’re trying to sell them — retirement, for example. Robinhood’s clutter-free user interface design is flypaper for millennial audiences.

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Beware of Charging Unicorns: SoFi’s Vision of a “Bankless World”

ForwardBanker

Of course you’d better have a viable business model. Super Bowl ad season is again upon us, and according to the Wall Street Journal these high-priced TV spots can generate eye-popping increases in site traffic for little-known brands. The post Beware of Charging Unicorns: SoFi’s Vision of a “Bankless World” appeared first on Deluxe FI.

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