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Who is Coming After Gen Z and What Will They Expect from a Customer Experience?

Perficient

Seems like a good customer experience aided by the right tools and technologies will be p assé for this generation. We don’t know what the future holds and it will be at least 20 years before this Gen Alpha/C group comes of age, (definitely) renames their generation and shows us what we predicted rightly and wrongly.

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Take Advantage of FSI Data to Illuminate Customer Relationships

Perficient

Having a balance with a bank doesn’t make you a customer.” Sure, by definition, a bank recognizes you as a customer. But are you an ideal customer? How many customers hold accounts at banks and rarely transact with them outside of regular deposits and withdrawals? Don’t Wreck Your Customer Relationships.

Data 294
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How AI Enhances The Customer Experience

PYMNTS

The latest Payments And The Platform Economy Playbook examines how marketplaces are using technologies like AI to innovate the customer experience. That’s some of the more advanced image recognition AI that we’ll definitely bring to mobile in the future. What else can it do, though, especially for online marketplaces?

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Conversational Marketing: Old School Meets New School

Perficient

Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings. Why Is Everyone Talking about Conversational Marketing?

Meeting 443
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)

Perficient

Across every category, customers’ expectations for service and product excellence are rising, making them increasingly difficult to satisfy. But even if we can’t always satisfy expectations, we can at least agree upon a definition. Now/New/Next is Perficient’s proprietary method for rapidly defining a customer experience portfolio.

Meeting 309
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The Beauty of Simplicity: The Key to Accessible Web Design

Perficient

Whether it be a product, graphic, interaction, or even user experience and user interface (UX/UI), we see designs with too much visual information or functionality, leaving users distracted, confused, or even frustrated. What Does “Simple” Really Mean?

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Why the Shopping Cart is Irrelevant in Insurance

Perficient

We’ll go over the following: Your Commerce Strategy – Creating a vision and definition of what digital commerce means to your organization?. Understanding Your Customer – Focusing on customer obsession by understanding your customers’ needs, wants, and expectations?.

Strategy 419