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Banks are turning to digital technology to enhance the customerexperience — and reduce payment friction — in an effort to boost top and bottom lines. But, in terms of branches, the bank seeks to grow its physical footprint in new markets such as Denver, Indianapolis, Minneapolis and Salt Lake City.
Sure, we know it’s cliche to point out the merits of this direct banking powerhouse, but the plain fact is that USAA nails every variable in building a Smarter Bank. The bank’s strategy is laser-focused. Its Baldrige-winning tenacity on customerexperience is legendary and consistent. Enough of the scare talk.
Union has been a stalwart of the California marketplace since the ’50s, and this gives Andy Cecere and team a great expansion into the Golden State and also some nice wholesale banking business. Lots of tech and operations to clean up, it appears, but no solid bank is better qualified than the team from Minneapolis.
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