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How banks can reimagine a winning loyalty strategy

Accenture

According to recent Accenture research, banking customers view loyalty as a two-way street: they are open to being loyal to one primary bank, but they want their bank to recognize and reward this loyalty.

Strategy 369
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The Next Killer Digital Banking Feature Doesn’t Come from Being ‘Boring’

Gonzobanker

With the latest scandal entangling fintech middleman Synapse and its partner banks, it wouldn’t be surprising for more bankers to embrace “boring” over “daring,” with executives fearing what could go wrong with banking-as-a-service partnerships or, more broadly, with their fintech pairings. Nor is it a winning strategy.

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3 Areas of Focus for Building a Sustainable Deposit Strategy

Gonzobanker

Source: FRED With deposits trickling back into the banking system and the promise of a potential rate cut this year, banking executives are experiencing a glimmer of hope. Instead, it’s time to build deliberate strategies to ensure a sustainable approach to deposit growth. Optimize pricing strategies.

Strategy 140
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Digital Banking: Humanizing the Customer Experience

FICO

Following the highly successful The 11 Commandments of Digital Banking eBook , we are kicking off a series of 5 deeper dive blog posts that group the 11 commandments below into common themes. Digital lift-and-shift is not a strategy! Banks must find ways to be personable in these impersonal channels.

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Rebeca Romero Rainey: Developing innovation strategy

Independent Banker

As community banks seek to evolve, we bring together the best elements of wise business strategy and out-of-the-box thinking to invent new solutions for a better customer experience. That’s why ICBA has focused so intently on innovation strategy over the past few years.

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Wolf, Goat and Cabbage: The Digital Customer Experience Riddle

FICO

Wolf, Goat and Cabbage: The Digital Customer Experience Riddle. Disjointed digital customer experiences are causing banking and insurance customers to flee in record numbers. Read on to see how the answer parallels solving for complex CX challenges and digital customer experience strategy.

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Improved Digital Banking Customer Experiences Requires Operational Excellence

The Financial Brand

Operational improvement in banking provides the foundation for increased efficiencies, improved customer experiences and new business models. The post Improved Digital Banking Customer Experiences Requires Operational Excellence appeared first on The Financial Brand - Banking Trends, Analysis & Insights.