Remove Customer Experience Remove Digital Strategies Remove UX
article thumbnail

[Podcast] What If? So What? Episode 2: What If I Convinced The CEO To Embrace Design?

Perficient

Chris Bernard, VP of UX and Design, CDK Global is an executive focused on design, technology and strategy based in Chicago. Chris has 15+ years as a leader applying design thinking principles to organizational change, entrepreneurship, emerging technology, digital transformation, devices, software, and technical platforms.

article thumbnail

There’s No Secret Sauce: Put Financial Services Customer First, and You Too Will Grow

Perficient

TD emphasized that this elevated focus on the customer experience has proven essential to their business strategy and that they are continuing to invest in marketing and technology to ensure their preparedness for continuous growth. “As

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Business Value of Experience Design

Perficient

Whether you’re checking your bank balance, getting an oil change, or enjoying another curbside pickup for Taco Tuesday, everyone loves a great customer experience. And if you’re on the other side of that exchange, everyone wants to make their customers happy and coming back for more.

article thumbnail

[Webinar Recording] What Financial Institutions Can Learn From Top Brands in Other Industries

Perficient

It is time to reimagine the traditional banking business model and optimize it for the digital age. Financial institutions that want to remain ahead of their competition must adopt new business processes and implement fresh digital strategies and technologies. The bot would talk to the customers like a friend on the phone.

Branding 294
article thumbnail

More Than a Brand Steward: The Redefined Role of CMO

Perficient

Under GDPR and CCPA, CMOs need to understand the current landscape of customer data privacy and data collection transparency laws and, moreover, how to address the experience of asking for and then acting on information captured so as not to alienate and lose customers they fought so hard to win. The short answer is No.

Branding 378
article thumbnail

There is No Secret Sauce: Put Financial Services Customers First and You Will Grow

Perficient

TD emphasized that this elevated focus on the customer experience has proven essential to their business strategy and that they are continuing to invest in marketing and technology to ensure their preparedness for continuous growth. “As

article thumbnail

What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 3 of 3)

Perficient

To avoid a fall, first take stock of your firm’s customer experience and digital maturity. We often ask clients to take our CX IQ assessment , Perficient’s customer experience diagnostic. Perficient: Digital Strategy Experts.

Meeting 309