2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs
Payments Source
JANUARY 1, 2018
Marketing pain points: Bad data, consistent customer experience, and tracking campaign results. We asked: “Please indicate your Marketing department’s major initiatives in the next 6-12 months.”. Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketing operations.
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