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Banks that focus on the customerexperience have come to learn that it is not the forward-facing customerexperience that matters, but the “total experience” that now counts. Total experience is the business strategy for creating superior customer AND employee experience.
Three trends will help subscription businesses meet these goals: bundling, enhancing the userexperience and redoubled customer retention efforts. While it’s been a timeless strategy, over the past year businesses have increasingly latched onto the power of bundling in driving brand affinity, customer growth and retention.
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