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What Restaurants and Bars Can Teach Us about Commerce User Experience

Perficient

One of these aspects that almost always comes into play is user experience, and for good reason. We flock to bars and restaurants for the experience it provides. Take this as an example – let’s say you have an anniversary coming up. Before you can view the site content, they ask you what persona group you fall into.

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Why You Should Include Success Measurement Metrics and Systems in UX Design

Perficient

A functional, seamless user experience is critical for businesses operating in digital spaces. For example, an ecommerce business might choose to monitor a shopping cart abandonment metric. With A/B testing, you deploy both design solutions, show each to different sets of users, and compare the results of your success metric.

UX 520
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“Try-‘N-Buy” Kore.ai’s AI Chatbot To See How It Can Enhance Your Bank’s Customer Experience

Perficient

Given the convenience and intuition of such sophisticated virtual assistants, they have proved to be especially useful in enhancing customer service and the overall customer experience. For example, financial institutions can engineer chatbots to approve customers for a loan.

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Why Payments Personalization Is Key To Enhancing User Experience For Digital Content Platforms

PYMNTS

Kaufman explained in an interview with PYMNTS how payment and content customization can impact consumers’ digital user experiences. A Data-Driven Approach To Enhancing The Payments Experience. These systems can also be used to selectively show content that users are most likely to find engaging or worth purchasing.

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Iterative Design for Quick Turn-Around Projects

Perficient

As customer needs and relevant information continue to change at a fast pace, organizations are increasingly leveraging iterative design approaches to launch new digital experiences as quickly as possible. A business’s main objective is to get the customers what they need as soon as possible.

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Conversational Marketing: Old School Meets New School

Perficient

It’s actually all of the above, leveraged properly together to create great user experiences and garner consumer insights, thus enhancing lead generation activity and customer loyalty. The goal of conversational marketing should always revolve around enhancing your user’s experience, while minimizing friction.

Meeting 443
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Data – The Lifeblood of Intelligence Automation

Perficient

If the tools we use for intelligence automation are not built around our customers, we will not be providing a truly personalized user experience. Data-readiness factors may include: Data cleanliness – Do we have a unified view of our customers?

Data 491