Remove Customer Experience Remove Fintech Remove UX
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Who Owns Digital? Ugh, That’s the Problem for Bankers

Gonzobanker

Bank executives are coming to understand that in today’s world, the customer experience (CX) is the product, although not all have made a serious commitment to address newfound competition. Experience design is a specific skillset that is needed to steer the execution of a bank’s digital strategy. Why Ownership Matters.

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Personalized Marketing: What Banking Customers Really Want

Perficient

blockchain​, digital wallets​, money center banks​, emerging payment solutions, digital lending​, economic turmoil​, and fintech disintermediation). Not to mention, institutions face new, more sophisticated threats every day that defy the ways in which they’ve traditionally conducted business (i.e.,

Marketing 294
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Bright Paths Students Demonstrate New Skills with Incredible Variety of Apps

Perficient

Prior to Bright Paths, she earned a year’s worth of experience working in technology around software engineering projects as a Product Manager. This FinTech app allows users to invest in a portfolio in their favorite brands or companies (DoorDash, Lululemon, Target, Costco, Amazon, etc.) Bright Paths Project: Plenti.

Milwaukee 348
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The BaaS Gold Rush is On

Gonzobanker

In this emerging landscape, financial institutions, often community banks, frequently “rent” their charter to financial technology firms (fintechs) that serve a specific consumer group as a means to grow non-interest income. Pursuing BaaS doesn’t have to take focus away from primary customers.

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What can fintech learn from video games?

BankNXT

Will Beeson talks to Alvaro Alvarez del Rio and Aman Ghei about how video games could influence customer experience in fintech. What can fintech learn from video games? on BankNXT.

Video 52
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5 Digital-First Strategies That Can Turn Banks Into UX Disruptors

The Financial Brand

The post 5 Digital-First Strategies That Can Turn Banks Into UX Disruptors appeared first on The Financial Brand. Banks and credit unions can compete with challengers if they adopt a user-focused design approach to developing successful digital products.

UX 41
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11 Commandments of Digital Banking: The Customer Journey

FICO

Join me and my guest, analyst Alex Johnson of Cornerstone, as we discuss this concept of digital transformation for the customer journey. . With increased competition from challengers and Fintechs, financial institutions need to approach digital transformation as an opportunity to build something fundamentally new.