The Financial Brand

NOVEMBER 30, 2023

This article How to Close the Gap Between Consumer Needs and Your Marketing Strategies appeared first on The Financial Brand. Banks and their customers are both navigating turbulent times. Empathetic marketing can help them thrive together.

Marketing Strategies 34

Marketing Strategies Strategy How To Marketing 34

South State Correspondent

MAY 2, 2022

Because everyone has the mindset of the funnel, neither department takes much time to understand the customer, the intent, the metrics (like profitability over revenue), or the interactive role between product and marketing strategy. Don’t build the product and then market it. Funnels Create Tactical Confusion.

social media 195

social media Management Marketing Resources 195

PYMNTS

JUNE 5, 2020

Financial Institutions (FIs) that adopt open banking allow third parties like FinTechs to integrate with their application programming interfaces (APIs) to provide personalized financial management and payment apps that draw on bank customers’ data. FinTechs can supplement their customer data by tapping third-party repositories as well.

Security 174

Security Fintech Data Fraud 174

The Financial Brand

FEBRUARY 4, 2022

Typical consumer (and employee biases) often derail sales and hurt customer experience. The post How to Overcome the 5 Most Common Obstacles to Growth in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Understanding them is the key to counteracting them.

How To 36

How To Customer Experience Banking Trends Analysis 36

Gonzobanker

JUNE 22, 2017

Cross-channel marketing – In the next few years we’re going to see an explosion of data-driven, targeted marketing that will make what I’m getting on my iPhone now look like chump change. The people who know how this works and how to do it well will add major value to banks. Too seldom.

Training 88

Training Lending Customer Experience Tools 88

The Financial Brand

JULY 14, 2020

If revising customer journey maps is not feasible, bank and credit union marketers can obtain useful insights by creating service maps. The post How to Get a Quick Read on Your Financial Institution’s ‘New Normal’ CX appeared first on The Financial Brand.

How To 38

How To Branding Marketing Customer Experience 38

FICO

APRIL 17, 2023

Feedback was analyzed from more than 300 senior decision-makers responsible for personalization of customer experience at banks across North America, Brazil, South Africa, UK and Thailand. All of these are directly hitting banks' financial performance, competitive edge and their ability to deliver good customer experiences.

Survey 52

Survey Customer Experience Analytics Study 52

The Financial Brand

DECEMBER 9, 2021

Financial institutions need to make hefty tech investments to advance their customer experience game — here's how to do it the right way. The post 3 Key Steps Banks & Credit Unions Must Take to Step Up Their Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 35

Marketing Customer Experience Banking Trends Analysis 35

The Financial Brand

AUGUST 6, 2023

This article How To Win Over the 45 Million Customers Most Banks Neglect appeared first on The Financial Brand. The experience of a student seeking her first credit card shows how banks can do better by those with little to no credit history.

How To 29

How To Branding Cards Customer Experience 29

PYMNTS

MARCH 15, 2016

On top of that, merchants have to think about how they are going to push their marketing strategies globally. To put into context how important cross-border has become in commerce opportunities, there’s one key number that stuck out from the findings of the Index — and that’s 57 percent.

Mobile 100

Mobile Regional Marketing Strategy 100

Cisco

MAY 25, 2021

Financial Services Bank, Insurance & Wealth industry participants are actively addressing how to balance and deliver a safe return to work, with the right mix between a Secure Remote Workforce and Trusted Workplace to ensure business resiliency for all types of work, independent of work locations.

Strategy 71

Strategy Mobile Study System 71

William Mills

NOVEMBER 1, 2016

Personally, I found two other findings more exciting because of how they validated what I have observed among my peers and clients: CMOs having added responsibilities that may include tasks falling within customer experience or sales, for example; and. Marketing technology goes beyond an operational element.

Technology 40

Technology US Marketing Customer Experience 40

FICO

JUNE 14, 2023

Banks will be leveraging AI/ML and automation to deliver proactive, always-on personalized customer experiences and interactions that can be followed up with action. Find out more about How to Unlock the Power of Hyper-Personalization. Read Hyper-Personalization and Prescriptive Analytics for Customer Offers.

Analytics 52

Analytics Strategy Survey Technology 52

The Financial Brand

AUGUST 21, 2018

In the Amazon age, people expect a seamless experience and instant gratification when they are looking to switch their banking provider. The post How to Acquire More Checking Accounts in an Amazon World appeared first on The Financial Brand.

How To 17

How To Branding Customer Experience Marketing Strategies 17

Breaking Banks

OCTOBER 31, 2019

Then, Jason Henrichs hosts James Burdine, CMO at Larky, a loyalty and engagement program, sharing how to use fintech to build your brand. We discuss what led to the launch of Uber money and where they go from here.

Branding 40

Branding Fintech How To Payments 40

The Financial Brand

JUNE 30, 2021

Here's how to address these biases. The post 5 New Insights About How Consumers Make Banking Decisions appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Economic disruptions can create or reinforce 'cognitive biases' that deeply influence banking behaviors.

Banking Trends 32

Banking Trends Analysis Trends Branding 32

The Financial Brand

MARCH 4, 2019

Here's how to manage communications with key constituencies and find cross-selling opportunities when upgrading banking technologies. The post Marketing Communications Critical to Managing Risks With Digital Banking Conversions appeared first on The Financial Brand.

Digital Banking 31

Digital Banking Management Marketing Branding 31

William Mills

SEPTEMBER 9, 2016

Addresses compliance, fraud experience and customer experience analytics. Customers want self-service capabilities but regulation and risk is top of mind that get in the way of digital interactions. Working for the past 6 years with many banks to design their online experience. to see how it will populate.

social media 40

social media ATM Mobile Customer Experience 40

Tech and Finance

JUNE 22, 2016

Today, the ecosystem of startups, venture capital, reinsurers, and other players thinking about how to disrupt insurance is exploding. We wanted to focus on the complete customer experience. You won’t fully own the customer experience unless you are taking the risk. Want to make a change to your marketing strategy?

Policies 32

Policies Regulation Industry Data 32

William Mills

MAY 11, 2016

Credit HQ helps demonstrate to a small business how to start trading. Small business customers can monitor. ^KT. Customers can store all of their online profiles in one secure location to improve user experience. What’s the market strategy? Demo: as a small business – trading with someone new.

Mobile 41

Mobile Video social media Data 41

William Mills

SEPTEMBER 7, 2016

Also a pretty good customer experience. We are doing a refi on our condo and I had to use GoToMeeting to show our FI’s mortgage lender how to find and use the documents we uploaded on THEIR system because the loan officer didn’t know how to use the system. Showing how to upload ID on mobile device. Biometrics?

Mobile 40

Mobile Cards Fraud Data 40

Social Assurance

NOVEMBER 6, 2020

With all of this taken into consideration, it was evident that marketers want to get back to marketing and are looking for guidance, and in some cases, the perfect answer as to how to get out of the daily grind of crisis-communicator to strategic and innovative marketer. So, how can Social Assurance help?

Marketing 12

Marketing Conference Minneapolis Analytics 12

Social Assurance

DECEMBER 20, 2016

Over the next few days we will be bringing you tips and tricks to get the most out of your marketing. From how to maximize current trends, to staying up to date on advancing ones. Go ahead a sing yourself through the 12 days of Social Assurance Content and learn more about how to Market With Confidence. Customer Service.

social media 12

social media Tools Video Branding 12

Gonzobanker

JUNE 25, 2021

Over the past year and a half, customers learned that although they may have been mandated to stay at home, they did not have to accept being told how to do their banking. As a result, internal morale suffers, and so does the customer experience. Customer Experience. Modernize your contact center platform.

Customer Experience 91

Customer Experience Fraud Policies Training 91

CB Insights

DECEMBER 14, 2017

These companies have figured out how to use Amazon for (partial) distribution of their products or carved out niches away from Amazon’s marketplace. In this analysis, we examine how these once-tiny startups have made it big. How Casper sold $100M in mattresses by limiting choices.

Video 78

Video Branding Company Strategy 78