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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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Why AI Is Social Media Fraud’s New Best Friend

PYMNTS

It can be difficult these days to remember the almost idyllic promise of social media when it first entered the general consumer consciousness. That’s not to tempt one into nostalgia, or to suggest that social media has become marred beyond recognition. Digital Evolution. Fraud Increases. trillion in 2018.

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How to Increase Debit Card Profitability

South State Correspondent

These can come in the form of email, in-app notifications, digital ads, organic content, social media, and digital retargeting campaigns. The highest marketing return on investment (ROI) occurs when banks remind customers to use their debit card for groceries, retail services, restaurants, and telecom/utility bills in that order.

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Top 3 Banking Secrets to Stay Relevant with Gen Z Consumers

Speaker: Brian Muse-McKenney, Chief Revenue Officer & Matt Simester, Cards and Payments Expert

In today’s world of social media, dating apps, and remote work, businesses risk becoming irrelevant (or getting "ghosted") if they fail to meet the evolving needs of Gen Z consumers. Learn how to offer the experiences and products that appeal to Gen Z. faster than their competitors.

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Customer Experience in Financial Services

Celent Banking

Customer Stories. Experience Recovery. These are a handful of the topics discussed at this week’s Customer Experience for Financial Services (CXFS) Conference, organized by Worldwide Business Research in Charlotte, NC. This enables firms to mine and analyze the data to inform customer-centric innovation.

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Customer Satisfaction – How To “Wow” Your Customer in Banking – Part I

South State Correspondent

For example, anticipation and surprise make customers want to share social media content. A combination of surprise and sadness or anticipation and anger makes customers defect to another bank. By evoking these emotional dyads, bank marketers and product managers can target the customer’s actions.

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