Retail Pulse: Floravere Opens NYC Store; Target Debuts Everspring Brand
PYMNTS
APRIL 26, 2019
Direct-to-consumer wedding brands are opening stores in real life — and personalizing the customer experience within them through digital technology. Floravere Co-founder Denise Jin said in an announcement , “With our New York Flagship, we’ve created a retail experience that reflects how our bride actually shops: from IG to IRL.
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