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How Healthcare Marketers Can Adapt and Advance [On-Demand Webinar]

Perficient

Healthcare marketers’ role has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. Learn more about our end-to-end digital solutions , explore thought leadership , and connect with us now to discuss your transformation goals.

Marketing 309
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Do you want a more engaged team? Here is an approach

Perficient

Gartner customer experience research shows the value of team engagement: Two-thirds of the drivers of customer satisfaction are due to “feel factors,” or how customers feel during and about their experience. Management is more quantitative, while leadership is more qualitative.

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Personalization in Financial Services Works, but Changes Will Be Required

Perficient

These companies are experimenting aggressively with personalized search experiences, attribute-based contact routing, custom call scripting, and social media text analysis to know when and what to communicate to consumers, predict actions, optimize offers, and identify when they are ready to buy.

Analytics 309
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Best Banking Books To Create The Modern Banker

South State Correspondent

Within the story are multiple lessons on dealing with the theory of constraints, choosing key performance indicators, organizational dysfunction, management, and leadership. Anthony has written eight bestsellers and offers an inspiring take on leadership. The book also contains the best appendix that you will ever read.

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What Quibi’s Flameout Teaches Us about Behavior Change

Perficient

Making matters worse, early versions of Quibi offered no way for users to share content with friends, stymieing growth on social media. Compared to the eons of free YouTube and other social media content viewers were happily consuming, Quibi was a non-starter. Ability: providing the means to act.

US 294
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Consumer-centric Digital Experience in Healthcare

Perficient

“Consumer-centric experience” has become a buzzword in healthcare circles. In fact, working with healthcare organizations across the country, I hear from leadership over and over again: I want to create the Amazon experience! Building “stickiness” into the digital experience. And so on…. Personalization.

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Creativity Lives In The Age Of Contagion

PYMNTS

Brands are finding new ways to get in front of their customers as standard outlets like news and social media are loaded with misinformation and just plain disturbing news. The participants were asked to pick from pay-per-click (PPC) ads, content marketing, social media marketing, and email marketing.