Remove Customer Experience Remove Management Remove Marketing Automation
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Improve Engagement with Web Push Notifications and Sitecore Marketing Automation

Perficient

With the Web Push Notifications for Sitecore Module, available on github , you can manage Web Push Notification campaigns directly in Sitecore. If you are using Sitecore’s Experience Accelerator, install the optional “Subscription Component” package to add a new “Subscribe Button” component to the SXA toolbox.

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Perficient Included in Gartner’s 2020 Marketing Technology Vendor Guide

Perficient

Selecting the right martech solutions for your needs – and finding partners to aid in strategy, implementation, integration, and managed services – is critically important to overall success. Inclusion in this report highlights Perficient’s expertise in implementing and integrating marketing technology.

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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Across financial services – industries such as banking, wealth management, and insurance – the need for greater personalization has been a theme for several years. What does your brand portray to the market? Elements of Delivering a Personalized Experience.

Industry 294
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Zycus Ramps Up Customer Outreach In India With Salesforce

PYMNTS

Zycus said it will use Salesforce’s marketing automation solution Pardot to enhance customer engagement and acquisition in India. He added, “We want businesses to experience the ‘Power of Procurement’ and look forward to taking our customer experience to the next level with Salesforce.”

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Introducing Salesforce Data Cloud and Einstein GPT for the Financial Services Industry

Perficient

The ability to unify disparate data sets, generate personalized content, and automate tasks will drive accelerated value from the Salesforce platform and its industry clouds. Data Cloud and Einstein GPT are two powerful tools that help businesses improve their data management, customer engagement, and operational efficiency.

Industry 221
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The 7 Systems of Smarter Banks

Gonzobanker

1: The Marketing and Sales System This system will intelligently collect the top-of-funnel marketing automation and social media activity with a data-driven enterprise lead and sales management capabilities. At most banks, vendors act as the “supply chain” that delivers customer experience and operating efficiency.

System 78
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Market your community bank with first-party data

Independent Banker

“The key is to understand the profiles of the best and [more challenging] customers, which can then impact who you target for solicitation,” says Stephenie Williams, vice president, financial institution marketing product and strategy at marketing solutions company Vericast in San Antonio. Prioritize data accuracy.