Independent Banker

FEBRUARY 28, 2023

“The key is to understand the profiles of the best and [more challenging] customers, which can then impact who you target for solicitation,” says Stephenie Williams, vice president, financial institution marketing product and strategy at marketing solutions company Vericast in San Antonio. Prioritize data accuracy.

Community Bank 129

Community Bank Community Marketing Data 129

Payments Source

JANUARY 1, 2018

Marketing pain points: Bad data, consistent customer experience, and tracking campaign results. We asked: “Please indicate your Marketing department’s major initiatives in the next 6-12 months.”. Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketing operations.

Trends 72

Trends Customer Experience Survey Data 72

Gonzobanker

JUNE 26, 2019

Sales and pipeline management has been the bread and butter of CRM, but setting it up in an integrated and user-friendly way has been grossly oversimplified. More importantly, the team designed how a new opportunity will convert from a frontline referral to a well-managed lead pipeline within the same platform. Sales & Referrals.

Idaho 126

Idaho Michigan System Lending 126

Gonzobanker

AUGUST 15, 2024

1: The Marketing and Sales System This system will intelligently collect the top-of-funnel marketing automation and social media activity with a data-driven enterprise lead and sales management capabilities. At most banks, vendors act as the “supply chain” that delivers customer experience and operating efficiency.

System 78

System Analytics Management Compliance 78

Gonzobanker

MAY 14, 2018

It turns out that a conference about storytelling, design, customer experiences, applied data and delivery is a nice team fit. The most constructive general session I attended was by Content Marketing Institute ’s Joe Pulizzi who laid out a useful “how to” including how to “content tilt” to get messages to stand out for real.

Branding 119

Branding Industry Apple Marketing 119

William Mills

APRIL 27, 2017

ALL LENDERS whether banks, credit unions or independent mortgage bankers MUST step up their customer experience and reduce costs with new technology from companies like BeSmartee. Again, another great UI show how a loan officer can work faster creating a better customer experience. infocorpgroup. www.infocorpgroup.com.

San Francisco 69

San Francisco social media San Jose Customer Experience 69

FICO

NOVEMBER 29, 2022

Systems that also support multi-channel distribution and integration with agents and aggregators will typically offer faster times to market, real-time insight, streaming data and analytics, or faster response times for better customer experience. Fractured Customer Experiences Can Be Fixed.

Customer Experience 52

Customer Experience Meeting Analytics System 52

William Mills

NOVEMBER 1, 2016

Personally, I found two other findings more exciting because of how they validated what I have observed among my peers and clients: CMOs having added responsibilities that may include tasks falling within customer experience or sales, for example; and. Our inside sales team is, in effect, part of our marketing team.

Technology 40

Technology US Marketing Customer Experience 40

FICO

OCTOBER 23, 2019

This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. Similarly, Greenberg shared a case study involving a major European bank and management consultants McKinsey. If they don’t, they won’t.”. by Nikhil Behl.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40

FICO

OCTOBER 23, 2019

This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. Similarly, Greenberg shared a case study involving a major European bank and management consultants McKinsey. If they don’t, they won’t.”. by Nikhil Behl.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40

FICO

OCTOBER 23, 2019

This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. Similarly, Greenberg shared a case study involving a major European bank and management consultants McKinsey. If they don’t, they won’t.”. by Nikhil Behl.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40