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Will Customer Experience Ever Rule the World?

Perficient

I talk with a lot of companies who want to up their game in delivering a better customer experience. ” There’s no doubt that many efforts to improve customer experiences is very difficult and is a lot of effort. But isn’t the value of achieving the desired experience worth it? Source: KPMG.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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Creating a Deposit Advance Product to Boost the Customer Experience

Perficient

According to industry research, 73% of all people point to customer experience as an important factor in their purchasing decisions. Moreover, customers in the financial services industry are increasingly interested in using their go-to firm to cover more of their needs, rather than using multiple providers.

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Patterns of Customer Experience

Perficient

This is the first in a series of posts around patterns in customer experience as pertains to omni-channel customer service. A Customer Experience Pattern Language. Which brings us to Customer Experience as it pertains to omni-channel customer service interactions. Customer Experience Patterns.

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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 2 of 3)

Perficient

According to the authors, products and brands that incorporate multiple elements into their offers are more effective in meeting expectations. They enjoy greater customer loyalty and faster revenue growth compared to brands that deliver on only one or two. One approach is to simply communicate to customers in advance what to expect.

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Why You Need Bank Product Management

South State Correspondent

Banks don’t have enough product managers. A manager may oversee the operation of a product, but few banks have product managers who drive product development and performance. This article further explores what it means to be a bank product manager. What is Bank Product Management?