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Customer Experience Surpasses Brand, Price

PYMNTS

This is the year that customer experience surpasses brand and price as the most important factor in retail. That’s just one of the conclusions drawn in the latest American Customer Satisfaction Index (ACSI) out of U Michigan’s Kellogg School, which focuses on retail. Supermarkets ruled this survey.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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Retail KPIs Get Worked Over For Customer Experience

PYMNTS

While retailers have to be concerned about comparative sales, consumer spend and ticket size, Christine Moorman , a Fuqua marketing professor and director of the prestigious annual CMO Survey , believes those should be only part of – not all of – the series of KPIs that drive any eCommerce or brick-and-mortar retail business.

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Return Season Hits Hard; Some Retailers See Bright Side Of Customer Experience

PYMNTS

In fact, forward-thinking retailers are looking at the return process as a chance to create a positive customer experience. According to Optoro Co-Founder and President Adam Vitarello , this is the year returns as part of the customer experience comes to fruition. Now that number tops 50 percent.

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Perficient Included in Gartner’s 2020 Marketing Technology Vendor Guide

Perficient

According to Gartner’s CMO Spend Survey 2020-2021 , marketing technology currently accounts for 26% of budgets – a larger percentage than media, in-house labor, and agencies. Despite budget cuts due to the COVID-19 pandemic, 68% of CMOs expect their martech spend to increase in the coming year.

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5 Considerations When Seeking a Financial Advisor

Perficient

In fact, in a survey conducted by MagnifyMoney , 42% of respondents (notably, 48% of women and 35% of men surveyed) indicated they believe financial advisors are “only for wealthy people,” and 25% of respondents indicated they don’t see the need for a financial advisor for those younger than middle-aged.