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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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“Try-‘N-Buy” Kore.ai’s AI Chatbot To See How It Can Enhance Your Bank’s Customer Experience

Perficient

Given the convenience and intuition of such sophisticated virtual assistants, they have proved to be especially useful in enhancing customer service and the overall customer experience. For example, financial institutions can engineer chatbots to approve customers for a loan.

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Why You Need Bank Product Management

South State Correspondent

Banks don’t have enough product managers. A manager may oversee the operation of a product, but few banks have product managers who drive product development and performance. This article further explores what it means to be a bank product manager. What is Bank Product Management?

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Introducing New Ways to Quick-start Your PIM Platform

Perficient

Product Information Management (PIM) and commerce go hand-in-hand, and inRiver is the common factor that helps simplify product information for both B2B and B2C shopping channels. Training, hand-off, client onboarding, walkthrough of marketing model. Inbound: Out-of-the-box configuration. PIM Platform Integration Quickstart.

Training 508
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Perficient Listed in Forrester Now Tech: Salesforce Consulting Partners, Q1 2021 Report

Perficient

Staying on top of the trends with ongoing training and certifications. Forrester defines Salesforce consulting partners as: “Services providers that can help Salesforce customers successfully transform their business using Salesforce technology. Forrester Now Tech: Salesforce Consulting Partners, Q1 2021 Report.

Report 507
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Digital Banking: Humanizing the Customer Experience

FICO

Many enterprises have succumbed to the inclination to digitize everything, which by default leads to cold, clinical experiences. It’s difficult, but embracing new technology means that we have the opportunity – nay, the imperative – to focus on humanizing the customer experience. Omnichannel is customer-led.