PYMNTS

JUNE 21, 2018

Zycus said it will use Salesforce’s marketing automation solution Pardot to enhance customer engagement and acquisition in India. The company added that Salesforce’s technology enables Zycus to “blur the lines between sales, marketing, customer support, operations and even IT.”

Marketing Automation 123

Marketing Automation Customer Experience Marketing Software 123

Cisco

MAY 5, 2021

Before 2020, traditional financial enterprises were already focusing on digital transformation initiatives—both as an effort to improve customer experiences and a need to adapt to survive. Meeting customers where they are has been a common phrase and goal that customers share with us.

Customer Experience 122

Customer Experience Branding Tools Strategy 122

PYMNTS

SEPTEMBER 7, 2016

6) it is partnering with Punchh , a provider of mobile engagement, CRM and marketing automation technologies for restaurant chains. According to the company, it is partnering with Punchh because mobile engagement is becoming crucial for companies to enhance the customer experience via personalized features.

System 100

System Customer Experience Marketing Automation Mobile 100

Independent Banker

FEBRUARY 28, 2023

“The key is to understand the profiles of the best and [more challenging] customers, which can then impact who you target for solicitation,” says Stephenie Williams, vice president, financial institution marketing product and strategy at marketing solutions company Vericast in San Antonio. Prioritize data accuracy.

Community Bank 129

Community Bank Community Marketing Data 129

William Mills

NOVEMBER 1, 2016

Our agency is no stranger to technology, its evolution and its expanding impact on all of our lives. We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. But what about technology spending for your CMO?

Technology 40

Technology US Customer Experience Marketing 40

FICO

NOVEMBER 29, 2022

Systems that also support multi-channel distribution and integration with agents and aggregators will typically offer faster times to market, real-time insight, streaming data and analytics, or faster response times for better customer experience. Insurers Must Balance Rapidly Evolving Market Forces and Emerging Technology.

Customer Experience 52

Customer Experience Meeting Analytics System 52

Gonzobanker

AUGUST 15, 2024

Bank boards and executives often confuse “systems” to mean technology, but let’s clarify with broader definitions from the Cambridge Dictionary: A system is “a set of connected things that operate together” and “a way of doing things.” At most banks, vendors act as the “supply chain” that delivers customer experience and operating efficiency.

System 78

System Analytics Management Compliance 78

Payments Source

JANUARY 1, 2018

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. Customer experience solutions.

Trends 72

Trends Customer Experience Survey Data 72

PYMNTS

MAY 26, 2017

We’ve succeeded in staying ahead of the competition over the years by sticking to our core belief that the customer should be at the heart of every business decision, while simultaneously embracing new technologies and adapting to the evolving needs of brands and consumers. PYMNTS: What’s next? What does the future look like?

Branding 103

Branding Community Survey Data 103

William Mills

APRIL 27, 2017

With the Fannie Mae and Freddie Mac still in recovery there has not been great investment in mortgage technology. These folks are may be one of the companies that bring 21st Century technology to the industry. They invested in new technology and are promoting the heck out of it. Ana, CEO is speaking. “20 infocorpgroup.

San Francisco 68

San Francisco social media San Jose Customer Experience 68

Gonzobanker

JUNE 26, 2019

The credit union also used marketing automation to collect data and develop journeys that deliver educational marketing materials both digitally and via direct mail campaigns. Just imagine the impact if all of the aforementioned use cases were found in a single financial institution!

Idaho 119

Idaho Michigan System Lending 119

PYMNTS

JUNE 16, 2020

As a next step in the direction of a digital-first, omnichannel experience, David’s Bridal is teaming with mobile wallet marketing automation platform Popwallet. and Canada as well as franchise stores in Mexico has been intensely focused on how to simplify and bolster the shopper experience.

Mobile 169

Mobile Marketing Marketing Automation Customer Experience 169

FICO

OCTOBER 23, 2019

This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. What I have seen at FICO is that our most successful customers move through their onboarding process in this way. If they don’t, they won’t.”. by Nikhil Behl.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40

FICO

OCTOBER 23, 2019

This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. What I have seen at FICO is that our most successful customers move through their onboarding process in this way. If they don’t, they won’t.”. by Nikhil Behl.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40

FICO

OCTOBER 23, 2019

This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. What I have seen at FICO is that our most successful customers move through their onboarding process in this way. If they don’t, they won’t.”. by Nikhil Behl.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40