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Mastercard: Consumer Experience Is Loyalty’s New Currency

PYMNTS

“But the reality is that the consumer experience itself is the new currency in loyalty.”. Whether it is with a small, medium or mega-sized merchant, Hondal said businesses need to reimagine their loyalty strategies to manage customer experiences and ensure that they are consistently delivered throughout the organization.

Strategy 266
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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. Customer experience solutions.

Trends 72
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Banks Say FinTech Innovation, Not Regulation, Is Now Their Fiercest Market Pressure

PYMNTS

Regulation has undoubtedly acted as a catalyst to major financial services trends in areas like small business (SMB) lending, faster payments and, most recently, open banking and collaboration with FinTechs. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Competitive Disruption.

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FICO World 23: Unleashing the Power of FICO Platform

FICO

FICO is on a mission to unlock the potential of Applied Intelligence and create a connected end-to-end customer experience. Which market trends matter – both in business and technology? Let’s take a look at some of the market trends that may resonate and be top of mind or perhaps a challenge.

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Why Kids don’t sign, and banks shouldn’t either

Banking 4 Tomorrow

More significantly, however, is the emerging trend that has some parents, educators and lawmakers espousing their concern – when asked […]. Articles Branch Strategy Customer Experience Marketing Strategy Mobile Payments Risk Security Transparency'

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The secure digital platform for financial services innovation

Insights on Business

The IBM Institute for Business Value (IBV) has uncovered key trends that defines this rapidly evolving landscape. CxOs are somewhat divided about whether the innovation focus will be on new or established markets. So, given this environment, what are the most likely go-to-market strategies that these CxOs will apply?

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Digital Trends Force Financial Marketers to Rethink Loyalty Strategies

The Financial Brand

The post Digital Trends Force Financial Marketers to Rethink Loyalty Strategies appeared first on The Financial Brand. New data confirms a shift away from points, miles and cashback to experiential factors including ease of use, service and personalized offers.