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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

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Will Customer Experience Ever Rule the World?

Perficient

I talk with a lot of companies who want to up their game in delivering a better customer experience. ” There’s no doubt that many efforts to improve customer experiences is very difficult and is a lot of effort. But isn’t the value of achieving the desired experience worth it? Source: KPMG.

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Good Customer Service, Does it Create Good Customer Experiences?

Perficient

This transition is never the easiest for either party, but businesses must adapt and step up their game when accommodating and providing a seamless shopping experience for their customers. Here are tips discussed to ensure customers receive the best shopping experience in conjunction with an unexpected, digital switch.

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7 Takeaways: “How GM Financial Elevates the Customer Experience With Journey Science”

Perficient

Perficient’s Kevin Colletti recently joined forces with Srini Alagarsamy and Patrick Daly from GM Financial, as well as Adobe’s Chris Young to present the webinar, “How GM Financial Elevates the Customer Experience with Journey Science.” 76% of customers get frustrated when their service experiences are not personalized.

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Top 3 Banking Secrets to Stay Relevant with Gen Z Consumers

Speaker: Brian Muse-McKenney, Chief Revenue Officer & Matt Simester, Cards and Payments Expert

In today’s world of social media, dating apps, and remote work, businesses risk becoming irrelevant (or getting "ghosted") if they fail to meet the evolving needs of Gen Z consumers. Learn how to offer the experiences and products that appeal to Gen Z. faster than their competitors.

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Beating the mobile banking conundrum with secure transactions and an easy customer experience

Payments Dive

Across the globe, financial institutions are under mounting pressure to meet high consumer expectations, capture and retain market share, and secure mobile transactions – all at the same time. Some are lagging, while others are upgrading technologies and investing in innovation and testing departments. So, how did we get here?

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[Podcast] WISW Episode 5: What if You Could Deliver Anything as Soon as it Was Valuable?

Perficient

With over 25 years of digital agency leadership experience, he specializes in Mobile Product Management, Mobile Strategy, and Customer Experience. Meet the Hosts. He works with clients to convert market insights into real-world digital products and customer experiences that actually grow their business.

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