Perficient

MARCH 10, 2021

podcast , we interview Jeff Small, Director of Mobile Product Strategy at Perficient about the evolution of digital product management and how organizations can think about digital products as a transformational strategy. Kim Williams-Czopek is a Director of Digital Strategy at Perficient. In Episode 5 of the What If?

Strategy 493

Strategy Digital Strategies Customer Experience Leadership 493

Perficient

FEBRUARY 8, 2022

Perficient’s Kevin Colletti recently joined forces with Srini Alagarsamy and Patrick Daly from GM Financial, as well as Adobe’s Chris Young to present the webinar, “How GM Financial Elevates the Customer Experience with Journey Science.” 76% of customers get frustrated when their service experiences are not personalized.

Customer Experience 294

Customer Experience Meeting Analysis Strategy 294

Perficient

JUNE 15, 2020

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

Meeting 443

Meeting Marketing User Experience Marketing Strategies 443

Perficient

AUGUST 24, 2020

I introduced filling the gap in strategy in my last blog post and want to dive in deeper on one element. The idea being that if there is a gap in your strategy then the obvious next step is to discuss your vision for it and what you are going to do. Interview your customers who are leaving for a competitors. Is it up to date?

Strategy 322

Strategy Analytics Customer Experience Exercises 322

Perficient

FEBRUARY 27, 2025

Digital transformation will remain a powerful force, with advancements in AI and machine learning enabling unparalleled operational efficiencies and hyper-personalized customer experiences. By integrating financial services into non-financial platforms, banks can tap into new markets and customer bases, generating additional revenue.

Banking Trends 221

Banking Trends Trends Digital Banking Customer Experience 221

Perficient

MARCH 12, 2021

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star.

Marketing Strategies 531

Marketing Strategies Strategy Marketing Resources 531

Perficient

MAY 16, 2022

Even so, the mentality of your service providers, whether a phone agent or an in-person experience, matters. Knowing your customer goes well beyond the marketing personas and the messages you’ve put to the market.

Strategy 294

Strategy How To Industry Marketing 294

Perficient

DECEMBER 2, 2020

Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. According to Gartner’s CMO Spend Survey 2020-2021 , marketing technology currently accounts for 26% of budgets – a larger percentage than media, in-house labor, and agencies.

Technology 322

Technology Marketing Houston Marketing Automation 322

Perficient

JULY 20, 2020

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Digital Frictionless Customer Experience.

Customer Experience 526

Customer Experience Analytics Marketing Strategies Leadership 526

Perficient

JANUARY 14, 2021

and Intelligent Data offer audiences expert insights on how digital technology can transform business and reshape customer experiences today. What if You Could Do 5 Years of Digital Marketing in 6 Months? Season 1 includes episodes on: Data and customer experience trends in financial services. And much more!

Digital Strategies 499

Digital Strategies Customer Experience Trends Data 499

Perficient

DECEMBER 14, 2020

Healthcare marketers’ role has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. Telehealth’s impact on patient acquisition strategy. Ways healthcare marketing teams can build resiliency and strengthen patient trust.

Marketing 309

Marketing social media Leadership Strategy 309

ATM Marketplace

NOVEMBER 10, 2023

What is the key to banking success in the current market? The answer is to overhaul customer experience strategies to meet consumers where they are.

Customer Experience 132

Customer Experience Strategy Meeting Marketing 132

Perficient

JANUARY 20, 2021

It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. We must think from a global-to-global first perspective and connect our marketing strategy to understanding specific audiences for well-rounded inclusive website design.

Strategy 496

Strategy Marketing Strategies Regional Marketing 496

Perficient

JANUARY 5, 2021

Perficient’s AVPs represent a cross-section of the firm’s end-to-end digital consulting portfolio, and will provide leadership and strategy for areas including management consulting, cloud platform solutions and integration technologies, custom software development and mobile solutions, and optimized global delivery capabilities.

Leadership 531

Leadership Denver Charlotte Ohio 531

Perficient

APRIL 20, 2023

Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

Perficient

NOVEMBER 6, 2020

Whether you’re checking your bank balance, getting an oil change, or enjoying another curbside pickup for Taco Tuesday, everyone loves a great customer experience. And if you’re on the other side of that exchange, everyone wants to make their customers happy and coming back for more.

Customer Experience 427

Customer Experience UX User Experience Branding 427

Abrigo

FEBRUARY 26, 2025

Strategies to help banks attract new deposits Banks and credit unions planning for 2025 agree that attracting and retaining deposits remains a top priority. To succeed, banks must carefully balance competitive offerings with cost control while leveraging technology and relationship-building strategies to attract new deposits.

Community Bank 195

Community Bank Community Strategy Analytics 195

Perficient

AUGUST 4, 2023

A proven track record of guiding businesses through digital complexities is crucial for unlocking their full potential, driving efficiency, and ensuring exceptional customer experiences, leading to long-term success. This framework is informed by customer empathy and grounded in executional know-how.

Digital Strategies 419

Digital Strategies Strategy Report Customer Experience 419

Perficient

JULY 15, 2020

It affects decision making on everyday basis which does not let these enterprises provide value to their customers in an efficient manner. We at Perficient leverage Customer Experience Mapping the most. What is Phase 0 in terms of Customer Experience Mapping for our customers? Business Analysts.

Data 497

Data Customer Experience Analytics Industry 497

Perficient

MARCH 11, 2021

With that insight, how can we create digital experiences that accommodate how the human brain works, how can we influence (but not manipulate) behavior, and architect experiences in big and small ways that don’t feel like marketing at all?

Strategy 309

Strategy Study Examples Marketing 309

Perficient

DECEMBER 29, 2020

Financial institutions that want to remain ahead of their competition must adopt new business processes and implement fresh digital strategies and technologies. By optimizing these digital efforts, companies will increase sales and provide value to their customers. The bot would talk to the customers like a friend on the phone.

Branding 294

Branding Industry Digital Strategies Customer Experience 294

South State Correspondent

OCTOBER 9, 2024

Deposits rarely coordinate with Loans, Loans seldom talk to Mortgage, Risk is often on the outside looking in, and no one talks to Marketing until it is too late. These silos frequently prevent executing a single strategy, hinder communication, and interfere with collaboration. Culture, communication, and collaboration were easy.

Strategy 195

Strategy Resources Customer Experience Groups 195

Perficient

JANUARY 21, 2025

Adopting these strategies supports an intuitive, experience-driven buying process for both agents and direct customers. Industry experiences have lagged due to outdated technologies, product-centric processes, and lack of transparency.

Trends 221

Trends Customer Experience social media Innovation 221

Bank Innovation

DECEMBER 13, 2019

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

Strategy 243

Strategy Branding Video Marketing Strategies 243

Perficient

FEBRUARY 24, 2021

He also focused on improving the customer experience, raising the company’s net promoter score, which measures brand affinity, to three times higher than the manufacturing industry average. Kim Williams-Czopek is a Director of Digital Strategy at Perficient. She specializes in digital experience, retail, and digital.

Branding 441

Branding Case Study Digital Strategies Strategy 441

South State Correspondent

OCTOBER 16, 2024

The product generates significant fees and helps drive deposit balances, yet debit cards rarely get a mention in strategy, marketing, or customer profitability circles. Responsibilities include setting and executing a strategy to drive activation and engagement, plus managing daily operations.

Cards 195

Cards How To Fraud ATM 195

Perficient

MARCH 17, 2025

Recommended Approach : To fully harness the potential of AI , financial institutions should prioritize improving their data strategy, ensuring high-quality, reliable, and trustworthy data. This integration not only enhances customer experience but also opens new revenue streams and market opportunities for financial institutions.

Trends 221

Trends Analytics Compliance Strategy 221

Perficient

AUGUST 14, 2020

In a race to gather, analyze, identify, and personalize messaging for customers to capture, acquire, and maintain customer relationships, organizations need a clear vision and strategy about their customers. There are two parts of that strategy: Customer experience with an emphasis on design and empathy.

Company 309

Company Strategy Customer Experience Analytics 309

Perficient

OCTOBER 19, 2020

Financial institutions must understand the new journey customers and colleagues have embraced in 2020 and begin to change their strategy from FI-focused to customer-focused for both the front and back office. Marketing : The financial industry will use videos to engage with customers, replacing FAQs, and product demos.

Video 520

Video Security Tools Strategy 520

ATM Marketplace

SEPTEMBER 17, 2024

Regina DeMars, director of content marketing and social media strategy at FNBO, delivered a keynote session about content strategies that work at the Bank Customer Experience Summit.

social media 133

social media Strategy Customer Experience Marketing 133

Perficient

JANUARY 26, 2022

TD emphasized that this elevated focus on the customer experience has proven essential to their business strategy and that they are continuing to invest in marketing and technology to ensure their preparedness for continuous growth. “As

Customer Experience 221

Customer Experience Strategy Digital Strategies Analytics 221

Perficient

AUGUST 6, 2020

As you navigate the current landscape, providing a personalized and superior customer experience is more important than ever before. Successful leaders recognize that communicating with customers effectively can be the difference between standing out or losing a customer to a competitor – especially now.

US 309

US Customer Experience Strategy National 309

PYMNTS

JANUARY 19, 2021

While the coronavirus crisis certainly accelerated the drive toward digital, the mid-market's commerce digitization push was well underway before the pandemic hit. Corporate buyers are quickly shifting their purchasing habits online, and seeking more efficient experiences from product sourcing through to checkout.

Online 275

Online Marketing Payments Operations 275

Perficient

FEBRUARY 3, 2021

When building digital customer strategies, enterprises often turn to Salesforce consulting partners to help transform their business. Forrester defines Salesforce consulting partners as: “Services providers that can help Salesforce customers successfully transform their business using Salesforce technology.

Report 507

Report Training Technology Strategy 507

Perficient

MARCH 5, 2025

Connect with Efi Meet the Host Jim Hertzfeld is Area Vice President, Strategy for Perficient. Author of The Fast Future Blur , shes also a domain expert with a Ph.D. in Finance, founder of the Financial Services Intelligence Hub , a prolific content creator, and Faculty at Fast Future Executive.

Fintech 221

Fintech Meeting Financial Technology Trends 221

Perficient

NOVEMBER 12, 2020

Digital agencies merged decades-old creative and marketing experience with emerging user experience and interactive technology expertise to accelerate the dot com boom and give countless brick and mortar companies their digital start. Data + Marketing. Peak Creative.

How To 508

How To Branding Customer Experience Industry 508

Perficient

JANUARY 28, 2021

This allows product managers and marketers to focus on building customer experiences and enriched content and spend less time on the rollout of technical integrations. Faster time to market for enriched product information, including product relationships such as bundle and group products. Integrating with Partners.

Management 458

Management System Online Customer Experience 458