Retail KPIs Get Worked Over For Customer Experience
PYMNTS
MARCH 2, 2020
That’s one of the conclusions from a poll of top marketers from Duke University’s Fuqua School of Business. According to Moorman, marketers look at traditional accounting metrics, such as sales or profits. The very best metrics to use in marketing are the forward-looking ones,” Moorman said.
Let's personalize your content