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Conversational Marketing: Old School Meets New School

Perficient

It’s actually all of the above, leveraged properly together to create great user experiences and garner consumer insights, thus enhancing lead generation activity and customer loyalty. It’s an Old School concept that meets New School technology.

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Why You Should Include Success Measurement Metrics and Systems in UX Design

Perficient

A functional, seamless user experience is critical for businesses operating in digital spaces. The analysis of the survey results can help determine the success of a recent design change by comparing results before and after, as well as help determine if the content itself is meeting the needs of users.

UX 520
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Iterative Design for Quick Turn-Around Projects

Perficient

As customer needs and relevant information continue to change at a fast pace, organizations are increasingly leveraging iterative design approaches to launch new digital experiences as quickly as possible. A business’s main objective is to get the customers what they need as soon as possible.

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Why Payments Personalization Is Key To Enhancing User Experience For Digital Content Platforms

PYMNTS

Kaufman explained in an interview with PYMNTS how payment and content customization can impact consumers’ digital user experiences. A Data-Driven Approach To Enhancing The Payments Experience.

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Agency, Interrupted: Insourcing, Digital Consultancies, and How to Work With Agencies

Perficient

Digital agencies merged decades-old creative and marketing experience with emerging user experience and interactive technology expertise to accelerate the dot com boom and give countless brick and mortar companies their digital start. Relevance is beating creative for customer attention, and relevance is being driven by data.

How To 508
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5 Consumerism Tips for Healthcare

Perficient

And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Today, entire industries such as healthcare, banking, insurance, and business-to-business (B2B) sales are being rewired around customers and end users.

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[Podcast] What If? So What? Episode 2: What If I Convinced The CEO To Embrace Design?

Perficient

podcast , host Jim Hertzeld interviews Chris Bernard, VP of User Experience and Design at CDK Global and asks “What would happen if we convinced the CEO to embrace design?” Meet the Hosts. How the consumer feels –whether good or bad – while buying and using a product is the design.