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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

To provide these elevated customer experiences, businesses should consider the opportunity to implement Augmented Reality (AR) into the commerce experience. In 2019, Gartner projected that over 100 million customers would be shopping with AR in 2020. Giving the Consumer Control. So, is this the year of AR breakthrough?

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Who is Coming After Gen Z and What Will They Expect from a Customer Experience?

Perficient

What will they expect from an experience given how they grew up under the influence of Millennials (their parents)? Seems like a good customer experience aided by the right tools and technologies will be p assé for this generation. But who are they? Most importantly, what are we going to call them?? Day trips to the Moon.

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5 Considerations When Seeking a Financial Advisor

Perficient

However, those not in the wealthy or close to retirement-age categories – i.e., Gen Z-ers, millennials, and low to mid-income individuals – could greatly benefit from a financial advisor’s assistance, and financial advisors can stand to profit by diversifying their business books, as well. population.

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Millennials & Wallets, What banks can learn from the digitally engaged generation about mobile wallets

Bank Innovation

Bank customer acquisition and retention strategies are at the core of the latest report by Project Catalyst. The millennial and mobile wallet study gathers perceptions, behaviors, and attitudes of this cohort, which represents 75.3 million people born from 1982 to 2000.

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Deep Dive: Safeguarding B2B eCommerce And The Corporate Customer Experience

PYMNTS

Forty-four percent of 200 millennials surveyed last year stated they were wholly responsible for making purchasing decisions at the B2B companies at which they worked, and an additional 33 percent played some role in this process. No anti-fraud strategy is a cure-all, however, and even security measures bring risks.

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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)

Perficient

In 2018 Gartner reported, “across all industries at least 84% of consumers say their experiences with using digital tools and services fall short of expectations”. Millennials — digital natives with arguably the greatest generational spending power — “have the lowest opinion of most industries’ digital services,” according to the same report.

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Physical And Digital Retail Unite For The New In-Store Experience

PYMNTS

Having digital payment options is even more important to bridge millennials, millennials and members of Generation Z than to the average consumer — and far more important than it is to either Generation X consumers or baby boomers and seniors,” notes the PYMNTS How We Will Shop Report , a collaboration with PayPal.

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