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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

To provide these elevated customer experiences, businesses should consider the opportunity to implement Augmented Reality (AR) into the commerce experience. In 2019, Gartner projected that over 100 million customers would be shopping with AR in 2020. Giving the Consumer Control. So, is this the year of AR breakthrough?

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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

Restrictions on in-branch interaction are now causing financial institutions (FIs) to better engage with consumers and offer personalized banking experiences with mobile apps, online chat and contextual video content. One-third are very interested in using it for learning purposes, as well.

Video 224
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A Digital Mindset: The Key to an Enhanced Strategy for Insurance Commerce

Perficient

Let’s look at four important areas that are actively shaping the insurance industry and the commerce experience – data, processes, technology, and our people. . population is considered millennial or younger as of July 2019), the demand for personalization in the commerce experience grows. Leveraging Data Responsibly .

Strategy 332
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New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”.

Study 196
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Watson Marketing Delivers a Competitive Edge that Financial Institutions can Bank On

Insights on Business

; increasingly sophisticated security threats; and, most recently, shifting customer expectations driven in large part by millennials. Millennials are a fastidious breed. More than ever – millennials seek customized experiences without a corresponding increase in prices. All is not doom and gloom.

Marketing 156
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[Vlog] COVID-19 Vaccinations: Addressing Fears and Barriers

Perficient

Video Transcript: Paul Griffiths: Hey everyone, my name is Paul Griffiths. Have you been creating content for all these different types of audiences – whether it be aging or millennials or People of Color? I’m a principal in the digital health strategy practice at Perficient. Are you developing the content?

Community 484
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Digital Banking: Humanizing the Customer Experience

FICO

Many enterprises have succumbed to the inclination to digitize everything, which by default leads to cold, clinical experiences. It’s difficult, but embracing new technology means that we have the opportunity – nay, the imperative – to focus on humanizing the customer experience.