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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

Consumers are looking for online buying processes that are easy and can provide opportunities to search, learn, and purchase products without and roadblocks, especially during COVID-19. To provide these elevated customer experiences, businesses should consider the opportunity to implement Augmented Reality (AR) into the commerce experience.

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5+ Areas Financial Institutions Must Focus on in the Current and Post-COVID-19 Era

Perficient

Marketing : The financial industry will use videos to engage with customers, replacing FAQs, and product demos. Financial institutions need to use videos that create a human connection and speak directly and personally to the customer. booking appointments, working with sales and support teams online).

Video 520
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Report: Skillz Takes Bowling Online — And Strikes Out Bad Actors

PYMNTS

While video streaming services remain popular, research indicates more consumers are also turning to online gaming and gambling platforms. The Tracker also examines how both fraudsters and online gaming platforms are employing new emerging technologies to muscle bad actors out of these services. About The Tracker.

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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

Restrictions on in-branch interaction are now causing financial institutions (FIs) to better engage with consumers and offer personalized banking experiences with mobile apps, online chat and contextual video content. One-third are very interested in using it for learning purposes, as well.

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Real-Time Reimbursements Boost Online Shopping Satisfaction

PYMNTS

As consumers grow accustomed to digital shopping and mobile ordering, slow transactions can make or break the customer experience. The rise in online shopping means more shoppers needing refunds on returned merchandise. Twenty-five to 30 percent of online orders are returned, three times higher than physical purchases.

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Amazon Pay: How Brands Can Create Trusted Conversations With Consumers Online

PYMNTS

There are many ways to mark the massive shift to digital that’s happened in the past six months, from baby boomers who’ve moved online after favoring real-world shopping to merchants who’ve made a hard shift toward digital and omnichannel.

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Lexus Gains A Partner In Online Reputation Management

PYMNTS

Unanswered customer complaints is one common example, particularly for companies that are new to amplifying their online channels. A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it.

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