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Good Customer Service, Does it Create Good Customer Experiences?

Perficient

This transition is never the easiest for either party, but businesses must adapt and step up their game when accommodating and providing a seamless shopping experience for their customers. Here are tips discussed to ensure customers receive the best shopping experience in conjunction with an unexpected, digital switch.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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How Mobile Technology Is Changing Insurance Claims

PYMNTS

“I think one of the largest reasons [insurers are still using checks] is because claim payments, the paying out of a claim, is [a] loss of money, and it is really hard for companies to focus or invest resources in a place in which you are losing money already,” Michele Schmitt, senior product manager for B2B insurance technology firm Tr?v

Mobile 198
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The Challenges of the New Neo Bank

Celent Banking

The promise of these new start-ups was a drastic improvement on customer experience, ditching traditionally stale financial services with improved digital offerings, social media integration, and a familiar/casual communication style. There aren´t many neo-banks, but digital channels start-ups are numerous.

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Using Communication To Make Your Brand Unforgettable in 2018

PYMNTS

Many businesses now compete solely on the strength of their customer experience. Creating an experience that’s memorable and as effortless as possible for customers will likely be what makes them choose you from the dizzying amount of options available. Twitter-based customer service increased 250% from 2015 to 2017.

Branding 142
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Watson Marketing Delivers a Competitive Edge that Financial Institutions can Bank On

Insights on Business

More than ever – millennials seek customized experiences without a corresponding increase in prices. Cognitive systems are pivotally helping banks enhance customer experiences, uncover new insights, and improve speed and quality of decisions. Interact using natural language, context and reason.

Marketing 156