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Retail KPIs Get Worked Over For Customer Experience

PYMNTS

Retailers may be focused on the wrong metrics. But a survey of 265 senior marketers found that those KPIs miss “forward-looking indicators,” including the total amount of revenue a customer will afford the company over time (customer lifetime value, or CLV).

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Forrester finds financial companies top retailers in customer experience

Bank Innovation

Although banks are not known for exceptional customer service, a Forrester Research survey released this week shows they’re making progress. For the second consecutive year, Navy Federal Credit Union and USAA topped Forrester’s Customer Experience Index across industries, ahead of retailers like Lexus, QVC, Zappos and Amazon.

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Customer Experience Surpasses Brand, Price

PYMNTS

This is the year that customer experience surpasses brand and price as the most important factor in retail. That’s just one of the conclusions drawn in the latest American Customer Satisfaction Index (ACSI) out of U Michigan’s Kellogg School, which focuses on retail. Online retail increased by 1.3

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Return Season Hits Hard; Some Retailers See Bright Side Of Customer Experience

PYMNTS

The dreaded returns season has hit retail with a predictable but painful thud. In fact, forward-thinking retailers are looking at the return process as a chance to create a positive customer experience. In the brick-and-mortar retail era it was a nuisance to be avoided. Now that number tops 50 percent.

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Survey: When Do Fraud Controls Ruin the Customer Experience?

FICO

The rapid rise of scams and other crimes, as well as the increasingly diverse methods used by fraudsters, has only increased the pressure for banks to protect customers from scammers and detect early signs of fraudulent behaviour. This view is also held by bank and card customers around the globe (72%). by Matt Cox.

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Narvar, Simon Partner To Make Retail Returns Easier

PYMNTS

Customer experience platform Narvar is partnering with real estate investment trust Simon to facilitate easier retail returns, according to a press release. Despite our deep roots in eCommerce, we've always believed in the persistent power of physical retail," Amit Sharma , founder and CEO of Narvar, said in the release.

Retail 212
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Beyond bots: real conversations that humanize customer experience [Sponsored]

Bank Innovation

Survey after survey tells us that customers continue to value their experience at the branch. Perhaps it is because humans reassure them. A handshake, a frank conversation about the future, the eye contact, a personal story – these are exchanges that build trust and relationships. According to some […].