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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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Revolutionizing the Way We Pay: The Top Payment Industry Trends You Need to Know in 2023

Perficient

Social Media as a Payment Channel Considering that the average American spends 147 minutes a day on social media , it is no surprise that businesses across industries seek the visibility that social media advertising and eCommerce can provide.

Industry 471
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How to Increase Debit Card Profitability

South State Correspondent

Materials, training, and fraud also contribute to bank expenses. These can come in the form of email, in-app notifications, digital ads, organic content, social media, and digital retargeting campaigns. By better-managing limits, banks can make their operations more efficient while creating a better customer experience.

Cards 195
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The Customer Problem Resolution Secret

South State Correspondent

At 19%, community banks ranked only above credit unions in delivering customers that were “extremely satisfied with the outcome of their problems and a whopping 35% that were “not satisfied.”. Why Customer Problem Resolution Matters. Solving problems is central to customer service.

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Using Communication To Make Your Brand Unforgettable in 2018

PYMNTS

Many businesses now compete solely on the strength of their customer experience. Creating an experience that’s memorable and as effortless as possible for customers will likely be what makes them choose you from the dizzying amount of options available. Twitter-based customer service increased 250% from 2015 to 2017.

Branding 142
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Crisis Communication Tips for Fintech Companies

William Mills

However, for more severe crises, such as a security breach compromising customer data, leadership often the CEO or CISO must take center stage to reassure stakeholders and outline corrective measures. Having a pre-determined spokesperson and media training in place can make a substantial difference in delivering a calm, credible response.

Company 69