Perficient

JANUARY 26, 2022

TD emphasized that this elevated focus on the customer experience has proven essential to their business strategy and that they are continuing to invest in marketing and technology to ensure their preparedness for continuous growth. “As

Customer Experience 221

Customer Experience Strategy Digital Strategies Analytics 221

The Financial Brand

DECEMBER 20, 2020

Digital experience gaps are causing banks and credit unions to lose ground. They can regain it by a singular focus on customer centricity. The post 10 Digital Banking UX Trends that Will Drive Post-Pandemic Strategy appeared first on The Financial Brand.

UX 42

UX Strategy Digital Banking Trends 42

Perficient

DECEMBER 29, 2020

Financial institutions that want to remain ahead of their competition must adopt new business processes and implement fresh digital strategies and technologies. By optimizing these digital efforts, companies will increase sales and provide value to their customers. The bot would talk to the customers like a friend on the phone.

Branding 294

Branding Industry Digital Strategies Customer Experience 294

The Financial Brand

SEPTEMBER 14, 2020

The post 5 Digital-First Strategies That Can Turn Banks Into UX Disruptors appeared first on The Financial Brand. Banks and credit unions can compete with challengers if they adopt a user-focused design approach to developing successful digital products.

UX 39

UX Strategy Branding Customer Experience 39

Perficient

MARCH 3, 2021

Joseph Willet, a Director of Experience Design at Perficient and alumni of Savannah College of Art and Design (SCAD), recently mentored a team of students that participated and won the Fan Favorite award at the 2021 STARTUP competition, the week-long yearly competition hosted by the Future Leaders of UX (FLUX) Club.

UX 539

UX Meeting social media Strategy 539

Perficient

JANUARY 20, 2021

These experiences must aim to accommodate and benefit different audience needs based on their geographical location, culture, ethnicity, race, gender, age, language, sexual orientation, and so on, without seeing these factors as an obstacle to overcome in the strategy and design process. Strategy and Design: Who Should Be in the Room?

Strategy 496

Strategy Marketing Strategies Regional Marketing 496

The Financial Brand

JANUARY 14, 2019

The post Digital-First Banking Strategies Will Fail If You Don’t Prioritize UX appeared first on The Financial Brand. With new technologies, you must minimize consumer confusion by designing systems around those who are the least tech-savvy.

UX 29

UX Strategy Branding System 29

Perficient

SEPTEMBER 29, 2022

If a customer agrees to use an embedded finance function, they will usually have to consent for the respective company to access the necessary data to carry out functions, such as transactions and money transfers. . . Companies can garner a competitive edge by implementing embedded finance capabilities that elevate customer experiences.

Customer Experience 294

Customer Experience Software Cards Data 294

Perficient

NOVEMBER 30, 2020

Under GDPR and CCPA, CMOs need to understand the current landscape of customer data privacy and data collection transparency laws and, moreover, how to address the experience of asking for and then acting on information captured so as not to alienate and lose customers they fought so hard to win. The short answer is No.

Branding 378

Branding UX Customer Experience Marketing 378

The Financial Brand

FEBRUARY 8, 2021

The post Who Wins the UX Arms Race: Traditional Banks or Neobanks? A study of how PNC stacks up against SoFi and Revolut for mobile account opening and other digital banking functions uncovers some surprises. appeared first on The Financial Brand.

UX 39

UX Study Digital Banking Branding 39

Perficient

FEBRUARY 25, 2021

To avoid a fall, first take stock of your firm’s customer experience and digital maturity. We often ask clients to take our CX IQ assessment , Perficient’s customer experience diagnostic. Perficient: Digital Strategy Experts. Promising to deliver performance you can’t fulfill is a recipe for reputational disaster.

Meeting 309

Meeting Customer Experience Branding Leadership 309

Gonzobanker

JULY 20, 2022

Bank executives are coming to understand that in today’s world, the customer experience (CX) is the product, although not all have made a serious commitment to address newfound competition. Experience design is a specific skillset that is needed to steer the execution of a bank’s digital strategy. Among 300 U.S.

Digital Strategies 168

Digital Strategies Strategy Leadership Customer Experience 168

Perficient

FEBRUARY 4, 2021

Accessibility design can be led either by a designer or UX specialist who has accessibility knowledge, or it can be an accessibility-specific person. SEO and accessibility often overlap, and you can leverage advantages for both by including accessibility from the beginning of your design and content strategy discussions.

UX 531

UX Guidelines Compliance Study 531

Perficient

SEPTEMBER 21, 2023

The ability for intelligence automation tools to be able to quickly and accurately grab the most relevant and accurate information regarding a customer’s inquiry, sales deal, or more is based on many data-readiness factors. Data-readiness factors may include: Data cleanliness – Do we have a unified view of our customers?

Data 491

Data Tools Customer Experience Security 491

The Financial Brand

DECEMBER 14, 2020

Three examples of each give retail banking executives and digital designers specific ideas to ensure intuitive and frictionless experiences. The post The Best and Worst Practices in Digital Banking UX appeared first on The Financial Brand.

UX 35

UX Digital Banking Examples Branding 35

The Financial Brand

JANUARY 17, 2021

Hiring creative user experience pros won't help if they don't have the right support and culture. The post Habits That Stifle UX Innovation in Banking (and How to Change Them) appeared first on The Financial Brand. Three actions can help turn things around.

UX 38

UX Innovation How To User Experience 38

Perficient

APRIL 20, 2023

Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

Perficient

MARCH 19, 2021

These four essential guidelines created by the W3C organization are the “how-to” guide for digital teams of strategists, designers, developers, SEO and content specialists to create accessible experiences. These guidelines were created so that digital consumers using adaptive strategies such as font sizing or using assistive tech (i.e.

Operations 322

Operations Guidelines UX Maine 322

Perficient

JANUARY 29, 2021

How Do You Achieve Focus Improvements to Accessibility in UX Design for Mobile Devices. . Designing for Accessibility: An Introduction. Apple’s Best Practices for Inclusive Design. Microsoft’s Inclusive Design Toolkit.

Video 493

Video UX Examples Mobile 493

Perficient

JANUARY 21, 2021

Implementing strategies like these keep stakeholders and team members aligned on decisions for the project design, relieve pressure, maintain timeliness, and enable the client to improve the end-user experience overall. Organize Your Content Strategy.

User Experience 508

User Experience Strategy Meeting Branding 508

PYMNTS

AUGUST 6, 2020

One study revealed that adding even one payment gateway could boost merchants’ transaction success rates and enhance customers’ experiences. Adding multiple gateways could further improve these experiences, too, ensuring that payments are less likely to hit snags.

Report 159

Report UX Regional Retail 159

PYMNTS

JANUARY 14, 2020

Lior Cohen, senior director of cloud security products and solutions at cybersecurity firm Fortinet , recently told PYMNTS why the digitization initiatives many payment service providers undergo in the name of better customer experience can exacerbate security risks. Greater Security Without Compromising UX.

User Experience 253

User Experience Security Payments Compliance 253

The Financial Brand

NOVEMBER 4, 2020

The post Good Digital UX Is Now Table Stakes for Small Business Banking Success appeared first on The Financial Brand. Personalized and frictionless engagement, beginning with digital account opening, is key to meeting tough challenges faced by the SMB market.

UX 32

UX Meeting Branding Marketing 32

Gonzobanker

FEBRUARY 23, 2022

A financial institution’s Banking-as-a-Service strategy needs to be more than an extra credit project for the I.T. infrastructure and the capacity to manage a BaaS strategy to significantly complement the core business. Pursuing BaaS doesn’t have to take focus away from primary customers. department. assets, citing high NIE.

Community Bank 105

Community Bank Strategy Risk Management Fintech 105

The Financial Brand

NOVEMBER 28, 2018

Bad mobile banking experiences turn off consumers when they seek ease. Improve the user experience — or watch them leave. The post 3 Ways UX Design Can Improve Consumer Satisfaction and Increase Revenue appeared first on The Financial Brand.

UX 30

UX User Experience Branding Mobile 30

FICO

JANUARY 11, 2022

Last year we published a highly successful The 11 Commandments of Digital Banking eBook that introduced the 11 commandments: Digital lift-and-shift is not a strategy! Digital Lift-and-Shift Is Not a Digital Banking Strategy. Small UX improvements (like real-time address lookup) can have a big impact on customer experience.

Digital Banking 98

Digital Banking Customer Experience eBook UX 98

Perficient

AUGUST 14, 2020

Perficient takes pride in the work we do as we partner with clients to create exceptional experiences for their end customers and internal teams. We love to use our CX strategy, design, and development expertise to help companies achieve their goals and engage with their customers.

Michigan 506

Michigan Online Strategy Marketing 506

Perficient

MARCH 4, 2021

The ability to access digital content every day should not be difficult for anyone using assistive technology or an adaptive strategy like zoom text and should remain a top design priority for organizations to incorporate into their design process, whether it’s Waterfall, Agile, or a combination of those methods.

Guidelines 376

Guidelines Technology Video Operations 376

Perficient

DECEMBER 17, 2020

By listening before and after the site is live, you open the avenue for continuous feedback from both your customers and your employees. In 1997 Steve Jobs said that “You’ve got to start with the customer experience, and work backwards to the technology.”

Training 309

Training Survey Customer Experience Meeting 309

Perficient

NOVEMBER 20, 2020

However, in order to achieve and sustain this level of truly individualized digital experience, you’ll have to do more than just create a lot of content. Synthetic content creation is a natural byproduct of the creative methods and the technology available to us today.

Video 322

Video Tools Digital Strategies Marketing 322

The Financial Brand

APRIL 14, 2021

In a digital world, UX is key to winning loyalty. Banks and credit unions need to avoid pitfalls and create captivating experiences. The post 3 Ways to Create Digital Banking User Experiences that Build Loyalty appeared first on The Financial Brand.

User Experience 40

User Experience Digital Banking UX Branding 40

The Financial Brand

JANUARY 25, 2017

Bringing the designer and developer together to follow an agreed upon user experience (UX) design workflow is the foundation of success.

UX 12

UX Digital Banking User Experience Customer Experience 12

Insights on Business

FEBRUARY 5, 2019

IBM also stands out in their evaluation parameters involving market segment strategy and support for global customers. You can deep, detailed insights into sales performance and effectiveness, such as profit margins, cost of sales and account penetration, to drive effective sales, upsell and cross-sell strategies.

Management 79

Management Analytics UX Data 79

The Financial Brand

SEPTEMBER 28, 2020

Often only small UX adjustments are needed. Preoccupation with young consumers leads many to miss the huge digital potential of older adults. The post Why You Can’t Afford to Design Digital Banking Only for Gen Z appeared first on The Financial Brand.

Digital Banking 42

Digital Banking UX Branding Customer Experience 42

Perficient

NOVEMBER 30, 2020

When delivering the final product, make sure your team has a measurement strategy in place to analyze against those initial project goals, such as specific key performance indicators (KPI) or return on investment (ROI) you are attempting to create with this product. Deliver an Initial Product and Prepare to Retrace Steps.

Innovation 294

Innovation Marketing User Experience Leadership 294

Perficient

FEBRUARY 2, 2021

Brian Flanagan, Perficient’s Digital Experience Strategist was selected by the Society of Digital Agencies (SoDA) to contribute towards the recently released 2021 SoDA Report, Digital First, Digital Fast.

Report 496

Report Case Study Leadership Study 496

FICO

MARCH 1, 2022

Digital lift-and-shift is not a strategy! Financial institutions should view this digital transformation surge as an opportunity to embrace intelligent technology that helps enable exceptional customer experiences and valuable outcomes. You ask customers for a lot of information. Friction – not inherently good or evil.

Digital Banking 52

Digital Banking Data Customer Experience eBook 52