Perficient

JULY 20, 2020

What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them. Start with data.

UX 332

UX Meeting Data Groups 332

Perficient

JANUARY 26, 2022

When I asked Kevin Colletti, a digital strategist at Perficient whose past roles included head of digital strategy at ING (now Voya), what set companies like TD Bank apart from some of its competitors, he said, “It comes down to a few things that fall under what we at Perficient call ‘journey science.’

Customer Experience 484

Customer Experience Strategy Digital Strategies Analytics 484

Perficient

FEBRUARY 25, 2021

Such tools are critical to support learning at scale so digital teams can develop the personalization and relevance customers expect. Barrier 5: Insufficient Data Integration and Use. Perficient: Digital Strategy Experts. Robust analytics platforms provide ongoing insight.

Meeting 309

Meeting Customer Experience Branding Leadership 309

Perficient

JANUARY 26, 2022

When I asked Kevin Colletti, a digital strategist at Perficient whose past roles included head of digital strategy at ING (now Voya), what set companies like TD Bank apart from some of its competitors, he said, “It comes down to a few things that fall under what we at Perficient call ‘ journey science.’

Customer Experience 221

Customer Experience Strategy Digital Strategies Analytics 221

Perficient

SEPTEMBER 29, 2020

He’s an amazing talent in terms of overall digital strategy and really helping clients develop a vision and, for that matter, drive digital transformation. It’s been a pleasure working with you and bringing some of your ideas to our digital strategies as well. Jim: Thanks, Eric.

Marketing 294

Marketing Branding Data Industry 294

Perficient

NOVEMBER 30, 2020

In fact, in some organizations, more traditional “CMO ” titles have evolved into titles like “Chief Marketing and Data Officer” or “Chief Marketing and Growth Officer,” reflecting the very real business expectations of the role. The short answer is No. How to Get There.

Branding 378

Branding UX Customer Experience Marketing 378