Remove Data Remove Innovation Remove Marketing
article thumbnail

Nationwide to Talk Personalization, Data, and AI at Dreamforce 2024

Perficient

Dreamforce is right around the corner taking place in San Francisco on September 17 to 19, and learning how to get the most out of your customer data with AI-powered tools is top of mind. Join Us at Dreamforce Join us to explore the future of personalized marketing and more at Dreamforce. One such brand is Nationwide. Don’t worry!

Data 419
article thumbnail

Data – The Lifeblood of Intelligence Automation

Perficient

It’s not new news and it doesn’t need to be complicated; it’s just a revolution of how we leverage data! Let’s take a quick dive into the data-driven universe of AI (i.e., This article breaks down how data powers intelligence automation. intelligence automation).

Data 491
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Personalized Marketing: What Banking Customers Really Want

Perficient

That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. They want to have meaningful relationships with technology partners who will bring innovative ideas and proven experience to the table. prefer to bank via a mobile app or website.

Marketing 294
article thumbnail

Eric Enge Recognized as Top Digital Marketing Influencer

Perficient

Eric Enge, Principal at Perficient and lead co-author of The Art of SEO (the best-selling “bible” of the SEO industry), was recognized for the second year in a row as a top digital marketing influencer by Browser Media! This latest recognition is a fitting testament to Eric’s continued dedication to industry innovation.

Marketing 500
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

article thumbnail

Why Data-Backed Innovation Is The Medicine Healthcare Needs

PYMNTS

It feels that way, he noted, because technologies do exist to begin mitigating and reversing some of the vulnerabilities the COVID-19 pandemic has exposed — something he knows firsthand since his company focuses on investments in firms developing innovative technological upgrades to the healthcare vertical. Breaking The Data Silos.

article thumbnail

Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.