Perficient

MARCH 15, 2021

As we continue our series of posts on making HIPAA work for you, I am going to address a common problem we hear from health care marketers: “My board/boss/CMO/Legal Counsel says we cannot use patient data for marketing communications.”. Some organizations have a zero-risk tolerance of using data. This is a tough one.

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Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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Perficient

NOVEMBER 2, 2020

Salesforce provides different types of clouds and Marketing Cloud is one of them. Marketing Cloud is a platform that has multiple tools designed for an organization to interact with their customers or potential customers across various channels. Image 01: Home Page of Marketing Cloud. Image 03: Content builder Tools.

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Perficient

JANUARY 20, 2021

Healthcare leaders have access to more healthcare data and technology than ever before allowing them to transform patient and member care. Healthcare Data is Changing Consumer Care. Data, analytics and healthcare consumerism [3:10]. Triple aim and leveraging third party data (Peloton, Fitbit, etc.) [9:10].

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South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Perficient

APRIL 20, 2023

That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

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Marketing Marketing Strategies social media Strategy 294

William Mills

MARCH 12, 2024

In a time where information reigns supreme, the strategic use of proprietary data in PR and marketing is not just an advantage — it's essential. Otherwise, a huge opportunity is being missed, one data point at a time.

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Data Marketing How To Fintech 92

Perficient

JULY 13, 2022

About the Exam : PL-300: Microsoft Power BI Data Analyst. Analyzing Data with Microsoft Power BI (PL-300) is the requirement for Microsoft Data Analyst Associate Certification. Power BI is one of the most used Business Intelligence and Data Visualization tools. Syllabus: Prepare the data (15-20%).

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CFPB Monitor

NOVEMBER 28, 2022

On November 17, 2022, the Consumer Financial Protection Bureau (“CFPB”) announced in a blog post that it is in seeking to build a new data set that “will allow for a more robust understanding of market trends” in the auto market. But, despite its size, we know much less about the auto lending market.

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Perficient

JUNE 22, 2020

Eric Enge, Principal at Perficient and lead co-author of The Art of SEO (the best-selling “bible” of the SEO industry), was recognized for the second year in a row as a top digital marketing influencer by Browser Media! On the list of 100 influencers, Eric is #5. Eric has been part of the SEO industry for over 20 years.

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Perficient

FEBRUARY 24, 2021

This blog explores the benefits that data can bring to your sales enablement program. In addition to the technology and having the right teams involved, data – where and how it is sourced, stored, stewarded, refreshed, and enriched – is critical. Here are the key data-oriented success criteria considerations: Data Acquisition/Sourcing.

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Perficient

JULY 6, 2020

As times have evolved so have our data challenges — but we have been trying to solve it by giving it dedicated resources and we still end up missing SLAs in our traditional On Premise worlds. Add to the fact the constant dependency on personnel to manage the data loads, data ops, size of the database and on and on.

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South State Correspondent

SEPTEMBER 7, 2022

In the olden days, if you wanted to market deposits, the head of Retail would come to Marketing and say something like – “We need to raise deposits.” ” Marketing would then put together some ideas for a print or digital campaign; Retail would sign off on it, and then they would roll it out.

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Perficient

JULY 15, 2020

can leverage the Modern Data Platform approach. This Digital Transformation approach will help enterprises looking to re-platform, helping various Line of Businesses embark on the journey for Self Service Analytics, Modern fully managed Data Platform services etc. Our target personas are various resources at our Clients.

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South State Correspondent

AUGUST 1, 2022

When it comes to future success in data management in banking, the same rules apply. Your strength is your data, and your success comes from defending your data and applying your data at various angles – to credit, fraud, marketing, and understanding both your employees and customers. Data Is Expensive.

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Data Tools Management Analytics 195

Perficient

JULY 21, 2023

Salesforce Data Cloud is a real-time, unified data platform that helps businesses connect, harmonize, and engage with their customers. Data Cloud is powered by artificial intelligence (AI) and machine learning (ML), which help companies to automate tasks, improve decision-making, and drive revenue growth.

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Perficient

DECEMBER 14, 2020

So you’ve purchased Marketo Engage to improve your marketing-to-sales relationship and are eager to start implementing the system, but your missing key data points, like email addresses. How do you solve for this missing data and still reap the benefits of your Marketo system? Next Step Without Emails. Case Study.

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How To Data Marketing Automation Case Study 340

Bank Innovation

SEPTEMBER 27, 2019

RBC Capital Markets has looked externally to help it consolidate data in one place, analyze it and better equip employees. Starting in 2013, RBC Capital Markets began collecting all the data it could that was relevant to its clients, including e-commerce data, trades and portfolios.

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Perficient

JUNE 15, 2020

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

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Meeting Marketing User Experience Marketing Strategies 443

PYMNTS

FEBRUARY 24, 2020

In Europe, the continued evolution of data policies and regulation now point toward a single market across the Continent. As reported mid week, the European Commission is planning a single European market for data , in hopes that by pooling talent, the region can compete with Big Tech in Silicon Valley and China.

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Data Marketing Taxes Regulation 130

South State Correspondent

APRIL 22, 2024

In a few short months, stronger economic data (higher GDP, stronger job market, and stubborn inflation) changed the market’s and the Fed’s view on the future path of interest rates. The market, and most economists, often get interest rate predictions wrong.

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Perficient

MAY 15, 2023

of Americans are considered “fully banked,” many opportunities exist for financial services institutions to take advantage of the vast amount of customer data they possess. Here are three ways financial services institutions can reap the benefits of a data-driven mindset. market trend data, economic data, etc.)

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Perficient

DECEMBER 16, 2020

Due to historically complex product data, it can be an overwhelming task for any manufacturer to understand how to evolve their B2B sales to an online format. Let’s start with understanding product data and the journey it takes in the product lifecycle. . What is Data? Importance of PIM .

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Perficient

MARCH 11, 2021

Bigdata solution is a field to process data from disparate sources, store the data, and perform analysis to get a meaningful and measurable action from the data. The benefits from big data processing provide a variety of insights, bring values to the organization. . Understand your data. .

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Bank Innovation

SEPTEMBER 21, 2017

However, all agreed on the increasing potential of alternative data. While only some professionals were bold enough to say the standardized credit scoring has become marginalized, others maintained that it was here to stay. For […].

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Bank Innovation

APRIL 13, 2018

Small business banking company Kabbage is set to acquire startup Orchard Platform Markets, a provider of lending data and services, it was reported yesterday. Plans for the […].

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South State Correspondent

JUNE 8, 2022

This article looks at five ways to use customer lifetime value data to make an immediate difference in bank performance. While getting a good data set is different for different industries, for banking, the minimum requirement is to pull transaction data for about 5,000 customers over the course of at least two years.

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South State Correspondent

FEBRUARY 13, 2023

Embodied in the Unified Deposit Formula is a marketing and amplification equation. It is acknowledgment that a bank’s ability to raise lower-cost deposits is also based on the bank’s marketing reach and prowess. The stronger the marketing effort, the lower the deposit cost.

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South State Correspondent

JULY 11, 2022

Email is one of the most effective bank marketing channels available. Other banks, like ourselves previously, pour over countless amounts of data to optimize open rates, clicks, and conversions. Using AI for bank email marketing can get you a 2% to 13%+ lift, or improvement, depending on the technique. The T-Shirt Problem.

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Marketing Data social media Groups 195

Abrigo

JULY 14, 2023

Practical advice for using data to develop and support institution goals Answering three questions ahead of strategic development discussions can ensure data drives your financial institution's efforts. Second, efficiently generating those insights from your data is a requirement for a sustainable process.

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