Perficient

AUGUST 14, 2023

Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. In today’s data-driven environment, the functionality of data experimentation tools is paramount. Document all actions taken in Google Optimize.

Google 419

Google Tools Analytics Strategy 419

Abrigo

FEBRUARY 26, 2025

Data-driven personalization , using customer insights to offer relevant financial products at the right time. Leverage customer insights for targeted marketing Understanding the needs of different customer segments allows banks to tailor deposit products and marketing strategies effectively. Grow your portfolio.

Community Bank 195

Community Bank Community Strategy Analytics 195

Perficient

JUNE 15, 2020

The goal of conversational marketing should always revolve around enhancing your user’s experience, while minimizing friction. An effective conversational marketing strategy can: Create a more authentic human experience with your brand. Quantify the impact of marketing and sales campaigns.

Meeting 443

Meeting Marketing User Experience Marketing Strategies 443

Accenture: Banking

MARCH 18, 2016

Banks are relying more and more upon Big Data and analytics to transform their distribution and marketing strategies. In our research into how high-performing companies (those that deliver above-average business performance on a consistent basis) approach analytics, we found that. Read more.

Big Data 150

Big Data Analytics Data Marketing 150

PYMNTS

JULY 31, 2020

This week’s look at the latest funding for B2B FinTech and other startups showcases an investor appetite for security, data and business intelligence, with nearly $63.5 The company plans to use the money to invest in its research and development efforts, go-to-market strategy, marketing and customer support.

Security 166

Security Data Capital Utah 166

PYMNTS

MARCH 12, 2020

In an interview with Karen Webster, David Weidner, senior director of Pelion Market Development at Arm , said that that data combined with machine learning (ML) is the key for retailers to build personalized shopping experiences across physical and online settings. Making sense of it all means getting a hold of the data.

Retail 182

Retail Data Examples Online 182

PYMNTS

NOVEMBER 3, 2017

It was a busy time for B2B venture capital this week, and while funding ranged across verticals from expense management to SaaS, there was a clear theme in investment rounds: high-tech data analytics. Data Management. Trilio Data. PYMNTS takes a look at the funding rounds announced this week below.

Analytics 189

Analytics Data Capital San Francisco 189

Payments Dive

FEBRUARY 17, 2017

Marketing strategies devised for millennials by older generations have been based on bad intuition, poorly curated data, and unquestioned, incomplete assumptions. That leads to bad guesses. When you're designing banking and payment systems for your next generation of customers, bad guesses can be expensive.

Marketing Strategies 207

Marketing Strategies Millennials Payments Strategy 207

South State Correspondent

NOVEMBER 14, 2024

With almost 30% of our banks utilizing some portion of instant payments, the industry is starting to gather more data on how instant payments impact balances, customer acquisition, and account usage. The data from customers with access to instant payments shows that 63% of accounts used one of these instant payment channels if available.

Payments 195

Payments Study Survey Data 195

Perficient

APRIL 20, 2023

That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

Independent Banker

SEPTEMBER 1, 2021

These days, deposit growth is a boon for consumers and a burden for banks — we see it in the data over the last 18 months. It’s possible to attract highly engaged consumers if you have the right products and marketing strategy. When a consumer opened a Kasasa Loan, they brought in 52% more in loan balances.

Marketing Strategies 91

Marketing Strategies Strategy Marketing Google 91

PYMNTS

JUNE 5, 2020

Financial Institutions (FIs) that adopt open banking allow third parties like FinTechs to integrate with their application programming interfaces (APIs) to provide personalized financial management and payment apps that draw on bank customers’ data. FinTechs can supplement their customer data by tapping third-party repositories as well.

Security 174

Security Fintech Data Fraud 174

Perficient

JANUARY 8, 2025

Nope… They dug deep, offering data and advice that real businesses could use. It was like a treasure trove of data on consumer trends and recovery strategies… Think actionable, not academic. Did they post cute slogans and call it a day? The payoff? Corporate clients who not only took notes but also opened accounts.

Leadership 221

Leadership Trends Industry Strategy 221

Independent Banker

DECEMBER 31, 2021

Using Google search intent data to uncover consumers in a community bank’s market who are preparing for a major purchase, expanding their family or searching for a new home enables that bank to optimize its paid advertising so it gets results. Paid social represents one component of a digital marketing strategy.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Abrigo

OCTOBER 4, 2016

Some banks or credit unions may already offer a downloadable and printable pdf of the application through their website, but that can be incredibly inefficient for the institution’s lenders who have to key in the data after it’s received. Prior to finalizing marketing strategy, consider which resources are available and the desired timeframe.

Resources 236

Resources Marketing Strategies Strategy Community 236

PYMNTS

AUGUST 18, 2016

Also, determining how effective a firm’s PR is requires even more investment in systems that can monitor and analyze the effect of any marketing policy. PYMNTS’ August Omnicommerce Tracker discusses the subject of marketing strategy and analytics with Mike Harkey, VP of Foursquare. 83% | The percentage of U.S.

Data 100

Data Trends Marketing Strategies Strategy 100

PYMNTS

MARCH 19, 2018

The European General Data Protection Regulation ( GDPR ) framework looms, with a deadline of May 25, 2018. Big data application provider Solix, for example, said earlier this year that two thirds of firms are not sure if individuals’ personal information has been cleansed from systems.

Analytics 124

Analytics Data Compliance Tools 124

PYMNTS

AUGUST 6, 2019

Amazon’s online pharmacy, PillPack, is being accused of getting access to patient data it wasn’t entitled to, through a third party, according to a report by The Wall Street Journal. Doctors and hospitals purchase patient data from Surescripts. ReMy said the company’s decision seems to be financially motivated. .

Data 109

Data Marketing Strategies Software Online 109

BankInovation

JULY 2, 2020

To stay ahead, savvy financial services brands are adopting innovative, data-centric marketing strategies to drive customer acquisition, retention and long-term loyalty. These industry-leaders are thriving in times of intense changes in the marketplace by leveraging […].

Data 75

Data Marketing Marketing Strategies Branding 75

Perficient

MARCH 1, 2021

award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? ? ? ? ?. One, (these are specific, by the way, to digital marketing), Chrome retiring cookies.

Marketing 309

Marketing Study Video Phoenix 309

PYMNTS

DECEMBER 23, 2020

While running a modern loyalty and rewards program requires a degree of data and analytical skill, the good news is that the digital era has made that easier than ever. Hondal said, noting that a lot of it is based on a strong data management strategy complimented by very sophisticated artificial intelligence (AI)-based modeling.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

South State Correspondent

DECEMBER 12, 2024

If you are conducting bank strategy or marketing around demographic information, at best you are being lazy and ineffective. At worst, you are being sexist, ageist and a bunch of other names that can hurt your culture and reputation while wasting your marketing budget. and then testing if they like it or not.

social media 195

social media Tools Marketing Data 195

PYMNTS

AUGUST 17, 2017

In Europe, of course, PSD2 looms large and soon, and financial institutions have been handed a roadmap for implementation of data sharing. Along with such initiatives come the inevitable questions: Who owns the data and the responsibility for that data’s access? Here in the United States, the road is less clearly defined.

Data 192

Data United States Strategy Marketing Strategies 192

BankInovation

JULY 7, 2020

The financial services industry is in a state of flux dictated by growing competition, consumer demands for personalized experiences, and unpredictable market forces.

Data 64

Data Marketing Marketing Strategies Meeting 64

Perficient

DECEMBER 8, 2020

Across 710 featured snippets with videos that we saw in our data, all of them were YouTube videos. Now, let’s get to the hardcore data. To support the importance of getting links, a Spearman correlation analysis was conducted on our data to determine how links impact the chances of videos ranking in Google and how they would rank.

Video 520

Video Google Study Examples 520

PYMNTS

FEBRUARY 26, 2020

Qdoba will also be working with the Paytronix Data Insights service with its new partnership. That service will allow the chain to access a new level of information via data processing and analytics from the Paytronix model.

Customer Experience 130

Customer Experience Mobile Marketing Strategies Branding 130

William Mills

MARCH 22, 2022

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media. The proliferation of financial service channels has fundamentally changed the way credit unions approach marketing to members and prospects.

social media 78

social media Marketing Marketing Strategies Strategy 78

The Financial Brand

JUNE 22, 2021

The post 3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. You don't have to be an agile start-up to put these challenger bank approaches to use. The key is in the execution, which must be consistent.

Marketing Strategies 38

Marketing Strategies Strategy Marketing Banking Trends 38

PYMNTS

JULY 16, 2019

The data can potentially provide the retailer with insights into how to hone marketing strategies and stamp out rivals. Electronic Frontier Foundation Technologist Bennett Cyphers said, according to the report, “This data is often used for training machine learning models to do better ad targeting. But in the U.S.,

Google 109

Google Comparison Retail Marketing Strategies 109

Abrigo

OCTOBER 20, 2016

As the leadership at banks and credit unions craft their plans for growth, there are several key metrics they should consider, such as optimizing their lending funnel , developing the right marketing strategy , and ensuring that they are taking advantage of unique opportunities with a robust credit analysis processes.

Software 150

Software Lending Community Bank Taxes 150

PYMNTS

JANUARY 18, 2018

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets.

Regulation 156

Regulation Innovation Fintech Marketing 156

PYMNTS

JULY 2, 2018

The luxury bedding company, which sells direct to customers, told the publication that the company’s marketing strategy revolved around a focus on Facebook advertising, with up to 75 percent of the firm’s ad budget going to that social media operator. Facebook had said it had restricted access to such data back in 2015.

social media 124

social media Policies Marketing Strategies Branding 124

PYMNTS

JANUARY 20, 2020

Further evidence in support of that larger point is emerging in these first weeks after the 2019 holiday shopping season, when merchants and industry experts take stock of the latest consumer data. That is reflected in recent Fiserv data that show brick-and-mortar retail growth during the 2019 holiday season stood at 1.4

Retail 183

Retail Millennials Cards social media 183

PYMNTS

JULY 22, 2020

Data, in this case, can inform buying decisions – but the individual decisions will depend on other factors. FIT framework, which is a recommended structure for determining factors that will encourage the digital shift and go-to-market strategies. Data, which has admittedly been scarce, can help in this regard.

Retail 186

Retail Meeting Arizona Florida 186