Accenture

MARCH 18, 2016

Banks are relying more and more upon Big Data and analytics to transform their distribution and marketing strategies. In our research into how high-performing companies (those that deliver above-average business performance on a consistent basis) approach analytics, we found that. Read more.

Big Data 150

Big Data Analytics Data Marketing 150

Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? Transcripts.

Marketing 309

Marketing Study Video Phoenix 309

PYMNTS

NOVEMBER 23, 2020

There’s no shortage of consulting advice and press clippings that will state the importance of actionable data for companies as a selling, operational and marketing strategy. Big data, it used to be called. It is an open banking platform on one level and it also is a data management platform for consumers on another.

Data 293

Data Innovation Big Data Marketing Strategies 293

Bank Innovation

DECEMBER 13, 2019

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

Strategy 243

Strategy Branding Video Marketing Strategies 243

The Financial Brand

MAY 22, 2023

Transactors: Understanding Their Behavior to Optimize Marketing Strategies appeared first on The Financial Brand. Here's how marketers can use these insights. This article Credit Card Revolvers vs. Transactors: Understanding Their Behavior to Optimize Marketing Strategies appeared first on The Financial Brand.

Marketing Strategies 33

Marketing Strategies Strategy Cards Marketing 33

BankInovation

JULY 2, 2020

To stay ahead, savvy financial services brands are adopting innovative, data-centric marketing strategies to drive customer acquisition, retention and long-term loyalty. These industry-leaders are thriving in times of intense changes in the marketplace by leveraging […].

Data 75

Data Marketing Marketing Strategies Branding 75

Perficient

AUGUST 14, 2023

Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. In today’s data-driven environment, the functionality of data experimentation tools is paramount. Document all actions taken in Google Optimize.

Google 419

Google Tools Analytics Strategy 419

William Mills

MARCH 22, 2022

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media. The proliferation of financial service channels has fundamentally changed the way credit unions approach marketing to members and prospects.

social media 75

social media Marketing Marketing Strategies Strategy 75

Perficient

JULY 20, 2020

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Product & Brand Disruptive Marketing.

Customer Experience 526

Customer Experience Analytics Leadership Marketing Strategies 526

PYMNTS

JULY 31, 2020

This week’s look at the latest funding for B2B FinTech and other startups showcases an investor appetite for security, data and business intelligence, with nearly $63.5 The company plans to use the money to invest in its research and development efforts, go-to-market strategy, marketing and customer support.

Security 166

Security Data Capital Utah 166

BankInovation

JULY 7, 2020

The financial services industry is in a state of flux dictated by growing competition, consumer demands for personalized experiences, and unpredictable market forces.

Data 64

Data Marketing Marketing Strategies Meeting 64

The Financial Brand

JUNE 22, 2021

The post 3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. You don't have to be an agile start-up to put these challenger bank approaches to use. The key is in the execution, which must be consistent.

Marketing Strategies 38

Marketing Strategies Strategy Marketing Banking Trends 38

Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success.

Marketing 91

Marketing social media Community Bank Video 91

PYMNTS

MARCH 12, 2020

In an interview with Karen Webster, David Weidner, senior director of Pelion Market Development at Arm , said that that data combined with machine learning (ML) is the key for retailers to build personalized shopping experiences across physical and online settings. Making sense of it all means getting a hold of the data.

Retail 182

Retail Data Examples Online 182

The Financial Brand

NOVEMBER 24, 2019

Martech's rising role, more focus on institutions' social positions, need for digital smarts, and data privacy regulation demand attention. The post 5 Big Trends Impacting Financial Marketing Strategies in 2020 appeared first on The Financial Brand.

Marketing Strategies 31

Marketing Strategies Trends Strategy Marketing 31

Perficient

SEPTEMBER 9, 2020

For B2B organizations, this means rethinking the way you buy, sell, market, and service your products and examining your go-to-market channels. Is your current go-to-market strategy really working for your customers, or are you forcing them to do business the way you want them to do business?

Resources 340

Resources System Marketing Strategies Strategy 340

PYMNTS

MARCH 1, 2017

There’s no shortage of data indicating how the consumer already has and continues to change. To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. You need to be able to market with relevance,” Hale said.

Marketing 100

Marketing Data Innovation Retail 100

Independent Banker

OCTOBER 31, 2021

But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. In a 2019 Marketing Evolution survey, 37% of marketing professionals said their organization experienced wasted marketing spend—roughly 21 cents in every dollar.

Marketing 91

Marketing social media Video Community 91

PYMNTS

AUGUST 6, 2019

Amazon’s online pharmacy, PillPack, is being accused of getting access to patient data it wasn’t entitled to, through a third party, according to a report by The Wall Street Journal. Doctors and hospitals purchase patient data from Surescripts. Surescripts said it has referred the issue to the Federal Bureau of Investigation (FBI).

Data 109

Data Marketing Strategies Software Online 109

PYMNTS

AUGUST 18, 2016

Marketing is an expensive but essential part of any business strategy, and often one with little bang for the buck. Also, determining how effective a firm’s PR is requires even more investment in systems that can monitor and analyze the effect of any marketing policy. 68 million | The number of digital coupon users.

Data 100

Data Trends Marketing Strategies Strategy 100

The Financial Brand

MAY 31, 2023

This article Marketing in a World of ‘Infinite Data’ appeared first on The Financial Brand. We are experiencing a significant evolution of marketing driven by the availability of 'infinite data,' modern technologies & evolving rules.

Data 32

Data Marketing Branding Technology 32

PYMNTS

JUNE 5, 2020

Financial Institutions (FIs) that adopt open banking allow third parties like FinTechs to integrate with their application programming interfaces (APIs) to provide personalized financial management and payment apps that draw on bank customers’ data. FinTechs can supplement their customer data by tapping third-party repositories as well.

Security 174

Security Fintech Data Fraud 174

PYMNTS

MAY 24, 2017

Penney announced that Marci Grebstein is joining the company as executive vice president, chief marketing officer, next month. Grebstein takes the spot previously occupied by Mary Beth West, who left the marketing post in April, moving on to the Hershey Company. Penney for their homes and families.”

Marketing 100

Marketing Marketing Strategies Retail Strategy 100

Perficient

MARCH 23, 2021

The data in this study was pulled from Google Analytics’ Benchmarking feature , which provides aggregated industry data from companies who share their data. Tablet data is also included. We’ve broken it down into market segments, in both U.S. data views. and globally. We also include tablet usage stats.

Mobile 421

Mobile Study Community Industry 421

South State Correspondent

NOVEMBER 14, 2024

With almost 30% of our banks utilizing some portion of instant payments, the industry is starting to gather more data on how instant payments impact balances, customer acquisition, and account usage. The data from customers with access to instant payments shows that 63% of accounts used one of these instant payment channels if available.

Payments 195

Payments Study Survey Data 195

Payments Dive

FEBRUARY 17, 2017

Marketing strategies devised for millennials by older generations have been based on bad intuition, poorly curated data, and unquestioned, incomplete assumptions. That leads to bad guesses. When you're designing banking and payment systems for your next generation of customers, bad guesses can be expensive.

Marketing Strategies 207

Marketing Strategies Millennials Payments Strategy 207

PYMNTS

NOVEMBER 3, 2017

It was a busy time for B2B venture capital this week, and while funding ranged across verticals from expense management to SaaS, there was a clear theme in investment rounds: high-tech data analytics. Data Management. Trilio Data. PYMNTS takes a look at the funding rounds announced this week below.

Analytics 189

Analytics Data Capital San Francisco 189

The Financial Brand

OCTOBER 25, 2018

Financial marketers can grow their credit card portfolio by targeting the right cardholders with onboarding communications and data-informed promotions. The post Three Marketing Strategies To Boost Credit Card ROI appeared first on The Financial Brand.

Marketing Strategies 23

Marketing Strategies Strategy Cards Marketing 23

PYMNTS

JANUARY 18, 2018

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Optimism Up. “The

Regulation 156

Regulation Innovation Fintech Marketing 156

Social Assurance

JANUARY 21, 2022

All of these activities run on data. Whether it’s personally identifiable information, location, or shopping habits, data is generated and collected each and every day and in numerous ways. January 28 is International Data Privacy Day, a global effort to empower and encourage individuals to protect their digital data.

Data 31

Data Marketing Branding Examples 31

PYMNTS

MARCH 19, 2018

The European General Data Protection Regulation ( GDPR ) framework looms, with a deadline of May 25, 2018. Big data application provider Solix, for example, said earlier this year that two thirds of firms are not sure if individuals’ personal information has been cleansed from systems.

Analytics 124

Analytics Data Compliance Tools 124

The Financial Brand

NOVEMBER 17, 2021

The understanding of data and targeted application of it — not just access to it — will determine financial institutions' ability to compete. The post Data Mastery: The Growing Digital Divide in Financial Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Data 37

Data Marketing Banking Trends Analysis 37

The Financial Brand

JULY 29, 2024

This article Back to Basics: How Bank Marketers Can Use First-Party Data to Rev Up Campaigns appeared first on The Financial Brand. Marketers and credit unions are in a privileged position when it comes to understanding their target customers thanks to a treasure trove of first-party data.

Data 17

Data Marketing Branding Marketing Strategies 17

PYMNTS

OCTOBER 13, 2016

Predictive marketing — using information from customer data, like purchase history, to determine a pattern and predict future outcomes — was once only available to the largest retailers. Every retailer wishes for the crystal-ball ability to predict where the next purchase will come from,” according to Windsor Circle.

Marketing 100

Marketing Survey Retail Data 100