Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? Transcripts.

Marketing 309

Marketing Study Video Phoenix 309

Abrigo

FEBRUARY 12, 2025

In the same way, FIs have consistently leveraged data and technology to solve challenges and serve communities better. Each milestone in AIs evolutiondriven by breakthroughs in data processing, computing power, and algorithmic innovationhas brought us closer to generative AI (GenAI), the transformative technology of our time.

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Bank Innovation

DECEMBER 13, 2019

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

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Strategy Branding Video Marketing Strategies 243

Accenture: Banking

MARCH 18, 2016

Banks are relying more and more upon Big Data and analytics to transform their distribution and marketing strategies. In our research into how high-performing companies (those that deliver above-average business performance on a consistent basis) approach analytics, we found that. Read more.

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Big Data Analytics Data Marketing 150

Gonzobanker

FEBRUARY 13, 2025

Torture the data, and it will confess to anything. Ronald Coase It has been a while since anybody at Cornerstone has seen a strategic or IT plan that has NOT said, We will become more data-driven. Product design/pricing, investments, marketing strategies, and almost everything else require some sort of data element.

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Data Management Strategy Study 78

Perficient

AUGUST 14, 2023

Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. In today’s data-driven environment, the functionality of data experimentation tools is paramount. Document all actions taken in Google Optimize.

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Google Tools Analytics Strategy 419

South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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South State Correspondent

NOVEMBER 14, 2024

With almost 30% of our banks utilizing some portion of instant payments, the industry is starting to gather more data on how instant payments impact balances, customer acquisition, and account usage. The data from customers with access to instant payments shows that 63% of accounts used one of these instant payment channels if available.

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Payments Study Survey Data 195

Independent Banker

SEPTEMBER 1, 2021

These days, deposit growth is a boon for consumers and a burden for banks — we see it in the data over the last 18 months. Now is the time to market for loans. It’s possible to attract highly engaged consumers if you have the right products and marketing strategy. Every marketing dollar matters.

Marketing Strategies 91

Marketing Strategies Strategy Marketing Google 91

Payments Dive

FEBRUARY 17, 2017

Marketing strategies devised for millennials by older generations have been based on bad intuition, poorly curated data, and unquestioned, incomplete assumptions. That leads to bad guesses. When you're designing banking and payment systems for your next generation of customers, bad guesses can be expensive.

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Marketing Strategies Millennials Payments Strategy 208

Perficient

JANUARY 8, 2025

Its difficult, in the consulting services industry, to explain the requirement for existence of a core thought leadership group to augment the sales and marketing teams that are tasked with collection of logos. Nope… They dug deep, offering data and advice that real businesses could use. The payoff? Businesses loved it.

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Leadership Trends Industry Strategy 221

PYMNTS

JULY 31, 2020

This week’s look at the latest funding for B2B FinTech and other startups showcases an investor appetite for security, data and business intelligence, with nearly $63.5 The company plans to use the money to invest in its research and development efforts, go-to-market strategy, marketing and customer support.

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Security Data Capital Utah 166

Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

PYMNTS

NOVEMBER 3, 2017

It was a busy time for B2B venture capital this week, and while funding ranged across verticals from expense management to SaaS, there was a clear theme in investment rounds: high-tech data analytics. Data Management. Trilio Data. PYMNTS takes a look at the funding rounds announced this week below.

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Analytics Data Capital San Francisco 189

PYMNTS

MARCH 12, 2020

In an interview with Karen Webster, David Weidner, senior director of Pelion Market Development at Arm , said that that data combined with machine learning (ML) is the key for retailers to build personalized shopping experiences across physical and online settings. Making sense of it all means getting a hold of the data.

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Retail Data Examples Online 182

Abrigo

OCTOBER 4, 2016

Probably the easiest way for institutions to bring in more applications is to set up an online loan application on their website that makes the process easier for applicants, potentially broadens the institution’s reach to new markets and can streamline the process so lenders can handle more applications in the same time.

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Resources Marketing Strategies Strategy Community 236

PYMNTS

JANUARY 18, 2018

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Optimism Up. “The

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Regulation Innovation Fintech Marketing 156

PYMNTS

JUNE 5, 2020

Financial Institutions (FIs) that adopt open banking allow third parties like FinTechs to integrate with their application programming interfaces (APIs) to provide personalized financial management and payment apps that draw on bank customers’ data. FinTechs can supplement their customer data by tapping third-party repositories as well.

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Security Fintech Data Fraud 174

BankInovation

JULY 2, 2020

To stay ahead, savvy financial services brands are adopting innovative, data-centric marketing strategies to drive customer acquisition, retention and long-term loyalty. These industry-leaders are thriving in times of intense changes in the marketplace by leveraging […].

Data 75

Data Marketing Marketing Strategies Branding 75

PYMNTS

MARCH 1, 2017

There’s no shortage of data indicating how the consumer already has and continues to change. To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. You need to be able to market with relevance,” Hale said.

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Marketing Data Innovation Retail 100

PYMNTS

AUGUST 18, 2016

Marketing is an expensive but essential part of any business strategy, and often one with little bang for the buck. Also, determining how effective a firm’s PR is requires even more investment in systems that can monitor and analyze the effect of any marketing policy. 68 million | The number of digital coupon users.

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Data Trends Marketing Strategies Strategy 100

Perficient

DECEMBER 8, 2020

Across 710 featured snippets with videos that we saw in our data, all of them were YouTube videos. Now, let’s get to the hardcore data. Excess monetization would lead to a poor user experience and an erosion of market share over time. Finally, YouTube also dominates the videos in featured snippets. was obtained.

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Video Google Study Examples 520

South State Correspondent

DECEMBER 12, 2024

If you are conducting bank strategy or marketing around demographic information, at best you are being lazy and ineffective. At worst, you are being sexist, ageist and a bunch of other names that can hurt your culture and reputation while wasting your marketing budget. and then testing if they like it or not.

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social media Tools Marketing Data 195

PYMNTS

MAY 24, 2017

Penney announced that Marci Grebstein is joining the company as executive vice president, chief marketing officer, next month. Grebstein takes the spot previously occupied by Mary Beth West, who left the marketing post in April, moving on to the Hershey Company. Penney for their homes and families.”

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Marketing Marketing Strategies Retail Strategy 100

PYMNTS

MARCH 19, 2018

The European General Data Protection Regulation ( GDPR ) framework looms, with a deadline of May 25, 2018. Big data application provider Solix, for example, said earlier this year that two thirds of firms are not sure if individuals’ personal information has been cleansed from systems.

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Analytics Data Compliance Tools 124

PYMNTS

DECEMBER 23, 2020

While running a modern loyalty and rewards program requires a degree of data and analytical skill, the good news is that the digital era has made that easier than ever. It’s all about being pragmatic, Hondal said, through the use of old-school cause-based marketing that emotionally connects with and matters to consumers now more than ever.

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Strategy Marketing Marketing Strategies Branding 266

PYMNTS

AUGUST 6, 2019

Amazon’s online pharmacy, PillPack, is being accused of getting access to patient data it wasn’t entitled to, through a third party, according to a report by The Wall Street Journal. Doctors and hospitals purchase patient data from Surescripts. Surescripts said it has referred the issue to the Federal Bureau of Investigation (FBI).

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Data Marketing Strategies Software Online 109

William Mills

MARCH 22, 2022

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media. The proliferation of financial service channels has fundamentally changed the way credit unions approach marketing to members and prospects.

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social media Marketing Marketing Strategies Strategy 78

BankInovation

JULY 7, 2020

The financial services industry is in a state of flux dictated by growing competition, consumer demands for personalized experiences, and unpredictable market forces.

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Data Marketing Marketing Strategies Meeting 64

PYMNTS

OCTOBER 13, 2016

Predictive marketing — using information from customer data, like purchase history, to determine a pattern and predict future outcomes — was once only available to the largest retailers. Every retailer wishes for the crystal-ball ability to predict where the next purchase will come from,” according to Windsor Circle.

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Long Lasting Ideas

MAY 2, 2014

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. But, the platforms you use and the content you share needs to be relevant to the markets that use them. Are you reviewing this data at least monthly?

social media 76

social media Marketing Google Marketing Strategies 76

PYMNTS

AUGUST 17, 2017

When it comes to open banking, there’s a clear choice in place: by fiat, which includes formal processes, or by evolution, which would imply letting the market dictate what happens. In Europe, of course, PSD2 looms large and soon, and financial institutions have been handed a roadmap for implementation of data sharing.

Data 192

Data United States Strategy Marketing Strategies 192

Gonzobanker

AUGUST 5, 2019

Marketing needs to go beyond execution and make a more strategic contribution. The title of a recent Financial Brand article asks the question, “Are Financial Marketers Worthy of C-Suite Status?” Five Traits of High-Impact Marketing Departments. All marketing departments work hard to serve their internal customers.

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Marketing Groups Branding Data 109

Independent Banker

OCTOBER 31, 2021

But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. In a 2019 Marketing Evolution survey, 37% of marketing professionals said their organization experienced wasted marketing spend—roughly 21 cents in every dollar.

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