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Your Bank Marketing Roadmap: Transitioning from SMS to RCS

South State Correspondent

This means that thanks to recent Apple upgrades in their operating system, most phones are now capable of receiving Rich Communication Services (RCS) messages in addition to traditional SMS. Banks are now putting RCS on their marketing and product development road map.

Marketing 195
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Eric Enge Recognized as Top Digital Marketing Influencer

Perficient

Eric Enge, Principal at Perficient and lead co-author of The Art of SEO (the best-selling “bible” of the SEO industry), was recognized for the second year in a row as a top digital marketing influencer by Browser Media! On the list of 100 influencers, Eric is #5. Eric has been part of the SEO industry for over 20 years.

Marketing 500
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How ServiceNow Financial Services Operations (FSO) is Revolutionizing the Financial Industry

Perficient

What is ServiceNow Financial Services Operations (FSO): Financial Services Operations (FSO) is an out-of-box offering by ServiceNow utilizing its existing platform custom-tailored to the use cases for Financial Institutions providing a comprehensive solution for managing operations end-to-end.

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Deposit Profitability – The Operating Cost of Your Deposits

South State Correspondent

A couple of weeks ago, we delved into the origination and operating costs of manufacturing commercial loans ( HERE ). We will use their data and methods for this analysis. Cost of Deposit Sales and Marketing. To derive the foundation of deposit profitability, you start with your sales and marketing costs.

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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.

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Unveiling the Future: 5 Key Trends Shaping Financial Services in 2025

Perficient

We are witnessing the integration of AI, the rise of hyper-personalization, and the adoption of advanced digital platforms, all of which are revolutionizing operations and client interactions. Advancements in data analytics, AI, and machine learning, enable financial institutions to offer highly personalized services.

Trends 221
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Data Is Key Across the Sales Enablement Platform

Perficient

This blog explores the benefits that data can bring to your sales enablement program. In addition to the technology and having the right teams involved, data – where and how it is sourced, stored, stewarded, refreshed, and enriched – is critical. Here are the key data-oriented success criteria considerations: Data Acquisition/Sourcing.

Data 322
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.