Perficient

SEPTEMBER 8, 2021

Personalization must be genuine – inauthentic marketing attempts are met with scrutiny and amplified on social media with risk to brand reputation and customer loyalty. True personalization requires three main elements: Know Me – data that is enabled AI and ML continuously updates to provide analytics relevant to the customer.

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Perficient

APRIL 20, 2023

That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

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PYMNTS

FEBRUARY 5, 2020

Looks like the digital advertising and marketing sectors are in for a reckoning. As we know, mostly anonymous corporations have been collecting consumer data online for years, usually without explicit permission, selling it or using it for ad retargeting and personalization. That’s a bad moon rising for some Big Data operators.

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PYMNTS

JUNE 23, 2020

The German Federal Court has ordered Facebook to comply with an order from the country’s antitrust regulator and stop data collection of users in the country, Reuters reported Tuesday (June 23). The ruling is a setback for the U.S. Facebook said there was no antitrust abuse and vowed to continue fighting the ruling.

Data 209

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Perficient

MAY 28, 2020

The market for patients has been dramatically impacted by COVID-19. Here’s a closer look at some of the biggest benefits, powered by Marketing Cloud and clinical encounter data. 3: Increase revenue. And with a decreased likelihood for individuals to seek care, competition will continue to rise.

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PYMNTS

APRIL 2, 2020

Every interaction tells banks what customers actually want, meaning FIs just need the right tools to interpret this data. One of the most powerful tools in the financial sector is data analytics. Big Data analytics reached a market valuation of $29.87 What is Data Analytics? Data Analytics Behind the Scenes.

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South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Perficient

DECEMBER 10, 2020

Help to eradicate mythology about COVID and about vaccinations not just through scientific data but by sharing the real-life stories of Black COVID survivors and their family — what did they learn about the experience, and how do they feel now about the importance of their healthcare?

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DECEMBER 15, 2020

15) extensive potential new regulations for digital services that would cover online marketplaces, social media and other platforms, offering first drafts for the Digital Markets Act (DMA) and the Digital Services Act (DSA) to the public. The European Commission released on Tuesday (Dec.

Marketing 210

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Perficient

JUNE 7, 2023

Uses social media and market sentiment analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation. Uses social media and market sentiment analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation.

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FEBRUARY 13, 2020

When the independent research commission Social Science One launched in 2018 to study Facebook data, scientists never thought it would take two years to get their hands on information, according to reports on Thursday (Feb. The partnership was even considered a future data-sharing template for tech platforms and outside researchers.

Data 160

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South State Correspondent

JULY 11, 2022

Email is one of the most effective bank marketing channels available. Other banks, like ourselves previously, pour over countless amounts of data to optimize open rates, clicks, and conversions. Using AI for bank email marketing can get you a 2% to 13%+ lift, or improvement, depending on the technique. The T-Shirt Problem.

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South State Correspondent

AUGUST 1, 2022

When it comes to future success in data management in banking, the same rules apply. Your strength is your data, and your success comes from defending your data and applying your data at various angles – to credit, fraud, marketing, and understanding both your employees and customers. Data Is Expensive.

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Perficient

DECEMBER 8, 2020

These companies are experimenting aggressively with personalized search experiences, attribute-based contact routing, custom call scripting, and social media text analysis to know when and what to communicate to consumers, predict actions, optimize offers, and identify when they are ready to buy.

Analytics 309

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Abrigo

DECEMBER 17, 2019

Both established markets and emerging vendors on the Dark Web have been actively promoting fresh inventory and steep discounts for holiday sales, including Black Friday and Cyber Monday. Carding shops offer bulk sales on compromised payment card data. Another popular category in the underground is account markets.

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NOVEMBER 19, 2020

Facebook could soon be staring down a lawsuit as the Federal Trade Commission and numerous states attorneys general finish up one or more antitrust cases against the social media giant, Reuters reports. Also, the lawsuits are likely to allege that Facebook withheld data from rival companies as a method to crush competition.

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Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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PYMNTS

MAY 21, 2020

In healthcare, increasingly, data is critical for addressing inefficiencies in a system that is nearly 18 percent of U.S. Contact information and social media details are also included. Contact information and social media details are also included. The company’s databases contain more than one billion data points.

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DECEMBER 31, 2018

So far this year (and there’s still one more day), Verizon reported that there have been 2,216 confirmed data breaches across 65 countries. For example, Marriott , Facebook and a database marketing firm by the name of Exactis exposed the records of roughly 300 million people. According to early reports, the data breach impacted 0.5

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SEPTEMBER 21, 2020

“Some have transitioned to using platforms that can aggregate and manage local content and advertising across locations and external sites in one platform, but few have been successful, despite 79% of multi-location marketers believe customers are more inclined to engage with brands that establish a personal connection with them.”.

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PYMNTS

FEBRUARY 19, 2019

The Federal Trade Commission ( FTC ) has received a complaint against Facebook that alleges the social media giant wrongfully disclosed information on members of closed groups. Facebook has marketed this product as a Personal Health Record. Facebook has marketed this product as a Personal Health Record.

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PYMNTS

MAY 16, 2019

Across the European Union (EU), technology providers and social media platforms are increasingly playing a bigger role in the Open Banking ecosystem. At the same time, however, many players, like Facebook and Google , are squaring off against regulators that are looking at their data and payment policies with more scrutiny.

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PYMNTS

AUGUST 20, 2020

Facebook CEO Mark Zuckerberg testified before the Federal Trade Commission (FTC) as part of the agency’s antitrust investigation into the popular social media giant, CNBC reported. Critics have called Facebook out before on privacy issues, usually dealing with how users’ data is disseminated for advertising or other means.

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social media Innovation Apple Google 209

Perficient

SEPTEMBER 9, 2020

People have been talking about content marketing for years. The effects of good content marketing can be long-lasting, offering ongoing engagement while other tactics capitalize on shorter-term opportunities. Content marketing is a marathon, not a sprint. Understanding the market and competition is a good place to start.

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Google social media Branding Marketing 429

South State Correspondent

DECEMBER 12, 2024

If you are conducting bank strategy or marketing around demographic information, at best you are being lazy and ineffective. At worst, you are being sexist, ageist and a bunch of other names that can hurt your culture and reputation while wasting your marketing budget. and then testing if they like it or not.

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Perficient

DECEMBER 4, 2020

Analytics refers to the process of finding, illuminating, and communicating meaningful patterns in data. Through analytics, you can turn raw data into insights that will help you make better decisions. By understanding the different aspects of your data, you can find meaningful information that otherwise would be hidden.

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PYMNTS

FEBRUARY 6, 2020

The Australian Competition and Consumer Commission (ACCC) has now formally released the Consumer Data Right (CDR) rules that will set the stage for Open Banking in the country, which will take effect on July 1 of this year. Nacha Unlocks Payments Data. Open Banking frameworks continue to proliferate throughout the world.

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South State Correspondent

MAY 31, 2023

In this article, we look at cell phone tracking data for about 1,000 branches across the industry to derive insights to help banks increase branch engagement and boost branch profitability. If you want to make your branch marketing almost twice as effective, use your marketing dollars to highlight the people in the branch.

Data 195

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PYMNTS

JUNE 24, 2020

The Central Bank’s decision is a setback for the social media giant. The WhatsApp payment feature, tested for the past several years in markets like India and Mexico, is a central function of its plan to offer commerce options within the app.

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PYMNTS

MAY 2, 2020

“Ad and marketing spend has been either cut drastically or thrown out of the window,” said Khyara Ranaweera, digital director of The Lifestyle Agency, a firm specializing in luxury lifestyle PR and affiliate marketing through links on blogs and social media. ” And influencers are feeling the hit.

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PYMNTS

JULY 23, 2019

The Swiss Federal Data Protection and Information Commissioner (FDPIC) said it still hasn’t heard from Facebook regarding its supposed oversight of Libra, the social media giant’s proposed cryptocurrency. . The organization said the information is crucial if it’s going to figure out how to manage the oversight of the currency.

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PYMNTS

JANUARY 20, 2021

Currently listed on the OTC under the symbol WETG, the membership-based eCommerce platform WeTrade has a market cap of $1.7 Funds raised from the Nasdaq listing will be earmarked for research and development, marketing, staffing and investments. The company’s cloud intelligence division, YCloud, recently expanded into those markets. “We

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PYMNTS

AUGUST 24, 2020

Facebook Supports Data-Portability Law. The social media company has indicated that the Access Act, a proposed data portability law, is a first move in the right direction. The social media company has indicated that the Access Act, a proposed data portability law, is a first move in the right direction.

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PYMNTS

OCTOBER 15, 2020

A recent hack compromised around 2,000 Robinhood Markets accounts, suggesting the attacks were more widespread than previously realized, Bloomberg reported. Social media saw a deluge of complaints about the attacks, Bloomberg reported.

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South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

Marketing 195

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Perficient

DECEMBER 4, 2020

Find ways to be very relevant when you target and market to your existing and future customers. Take advantage of the customer activity data to power your marketing and personalization engines. Retailers can use multiple ways of communication such as emails, text, and social media. Communication is Key.

Customer Experience 309

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PYMNTS

JUNE 29, 2020

Around the Data Protection World. Canadian payments service RevoluPAY , for one, recently received a Pan-European revised Payment Services Directive (PSD2) banking license that allows it to provide solutions for businesses in the European market. Data privacy and security continue to be top priorities for many regulators, too.

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