Perficient

MARCH 15, 2021

As we continue our series of posts on making HIPAA work for you, I am going to address a common problem we hear from health care marketers: “My board/boss/CMO/Legal Counsel says we cannot use patient data for marketing communications.”. Some organizations have a zero-risk tolerance of using data. This is a tough one.

Data 493

Data Marketing Community System 493

Perficient

JULY 15, 2020

can leverage the Modern Data Platform approach. Marry in people, process and technology and you have Producers and Consumers with a great value add. The explosion of data and advances in digital technologies has completely disrupted our industry as service / solution providers. Solutions Architects.

Data 497

Data Customer Experience Analytics Industry 497

Perficient

JUNE 15, 2020

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

Meeting 443

Meeting Marketing User Experience Marketing Strategies 443

Perficient

SEPTEMBER 21, 2023

It’s not new news and it doesn’t need to be complicated; it’s just a revolution of how we leverage data! Let’s take a quick dive into the data-driven universe of AI (i.e., This article breaks down how data powers intelligence automation. intelligence automation).

Data 491

Data Tools Customer Experience Security 491

Perficient

DECEMBER 14, 2020

The COVID-19 pandemic has challenged the economic and labor markets, impacting all businesses regardless of their size. Cloud technologies have changed the way that enterprises deploy and integrate services, saving time and resources, and allowing them to hyperscale their services. The Public Cloud Market Will Surge.

Technology 348

Technology Trends Software Resources 348

Perficient

FEBRUARY 24, 2021

My previous blog analyzed how technology and the right team can improve your sales enablement program. This blog explores the benefits that data can bring to your sales enablement program. Here are the key data-oriented success criteria considerations: Data Acquisition/Sourcing. Data-Driven Application Implementations.

Data 322

Data Analysis Tools Management 322

Perficient

DECEMBER 14, 2020

So you’ve purchased Marketo Engage to improve your marketing-to-sales relationship and are eager to start implementing the system, but your missing key data points, like email addresses. How do you solve for this missing data and still reap the benefits of your Marketo system? Next Step Without Emails. Case Study.

How To 340

How To Data Marketing Automation Case Study 340

Abrigo

FEBRUARY 12, 2025

Banks & credit unions use technology to solve challenges AI today is the result of decades of research and development. In the same way, FIs have consistently leveraged data and technology to solve challenges and serve communities better. Learn more from Abrigo's Chief Technology Officer. Starting your AI journey?

Lending 221

Lending Data Fraud Technology 221

Perficient

JANUARY 14, 2021

and Intelligent Data offer audiences expert insights on how digital technology can transform business and reshape customer experiences today. What if You Could Do 5 Years of Digital Marketing in 6 Months? I ntelligent Data. This podcast investigates the value of data and technology to reshape your business.

Digital Strategies 499

Digital Strategies Customer Experience Trends Data 499

Perficient

MARCH 17, 2025

The financial services sector is experiencing transformative changes driven by technological advancements and innovative trends. The integration of AI is reshaping the landscape by addressing challenges such as data protection, regulatory compliance, and the modernization of legacy systems.

Trends 221

Trends Analytics Compliance Strategy 221

Perficient

MAY 5, 2022

We knew that we could help optimize the debt collections process, reduce loan loss rates, and increase customer loyalty by leveraging a highly personalized and humanized approach to lending that combines process reengineering and technology throughout the customer journey. A Pathway to Improved Loss Rates and Happier Customers.

Lending 354

Lending Strategy Marketing Big Data 354

Perficient

APRIL 20, 2023

That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. However, it’s not always obvious which of the many potential technology vendors and implementation partners will best drive an organization’s desired business goals.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

PYMNTS

NOVEMBER 16, 2020

While this partnership model remains popular, market volatility has once again created a need to connect more SMBs to capital as quickly and efficiently as possible. This market climate may have also opened up the doors to another wave of SMB lending competition between traditional and alternative players. Flexible Technology.

Lending 289

Lending Technology Capital Meeting 289

Perficient

JULY 31, 2020

One of the things that the COVID-19 pandemic has taught us is the value of data. If you’re like me, you’ll open your trusted data source and check what the COVID-19 count is across different parts of the world. Our world in Data (.gov). The Value of Data Through COVID-19. Let me explain!

Data 354

Data Analytics Strategy social media 354

Perficient

NOVEMBER 11, 2020

Here are 8 trends we’re currently tracking into 2021: TREND 1: The evolution of healthcare will be characterized by a reengineering of clinical care and operations around digital health and pervasive real-time use of data and advanced analytics.? Expect expansions of asynchronous virtual care leveraging integrated wearable technologies.

Trends 618

Trends Strategy Digital Strategies Leadership 618

Perficient

FEBRUARY 27, 2025

This will require being more inquisitive and innovative compared to previous years, as the adoption of AI and cloud technologies continues to expand. Banks can use advanced data analytics and AI to deliver highly personalized financial services, such as customized savings plans and tailored investment advice.

Banking Trends 221

Banking Trends Trends Digital Banking Customer Experience 221

Perficient

MARCH 4, 2021

Do you have your own technology radar? Technology radar helps to give a view of your tools and technologies which are in play and assigning them to the different quadrants of the radar. Here are some tips to build your technology radar . Create documents to support your technology radar .

Technology 309

Technology Tools Analysis Marketing 309

Perficient

JULY 20, 2020

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Product & Brand Disruptive Marketing.

Customer Experience 526

Customer Experience Analytics Marketing Strategies Leadership 526

Perficient

DECEMBER 21, 2020

Real-time data strategy is on every organization’s roadmap. In the past year, I have spoken to many organizations planning “real-time” data systems. The Graspers: Know they need “real-time data” for personalization, but are unable to explain or understand the “why.” Reach out below!

Strategy 322

Strategy Data Guidelines System 322

Perficient

DECEMBER 14, 2020

Every organization manages data internally that provides support in running the operations, as well as to provide enriched content to an external audience such as buyers or distributors. Functions and formulas can be utilized in Microsoft Excel to analyze any kind of data set. Spreadsheets are Original, Effective, and Useful.

Analysis 340

Analysis Data Tools Analytics 340

Perficient

DECEMBER 8, 2020

We have expanded upon our success with GCP in the healthcare and life sciences markets, and are excited to announce that we have earned six additional Expertise designations: Application Development, Data Lake Modernization, Competitive Technology, Search, Financial Services, and New Business Channels Using APIs.

Google 493

Google Data Technology System 493

Perficient

JUNE 5, 2020

Some doubted that HCL could turn an aged platform that had lost momentum in the hands of IBM into a compelling offering that resonated once more with the market. Google has not gained the market share that was anticipated with Google Cloud. Does Google own the data in these deployments? Why is this big news for Google?

Google 540

Google Software Data Technology 540

Perficient

JANUARY 26, 2021

Getting access to more link data is generally good, but which tool provider has the largest index? The terms of the agreement between Perficient and Moz clearly state that Perficient would conduct the study independently of Moz and write up the results based on what we saw in the data. Link Index Size – API Data.

Study 529

Study Tools Data Analysis 529

Perficient

FEBRUARY 11, 2021

Artificial intelligence (AI) has quickly become one of the industry’s biggest buzzwords, and many businesses are looking to utilize this technology to provide enhanced digital experiences. It continues to be adopted across various industry and technology verticals – including product information management (PIM).

Software 508

Software System Management Analytics 508

Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? In this episode of the?award-winning

Marketing 309

Marketing Study Video Phoenix 309

Abrigo

NOVEMBER 13, 2024

How lenders can leverage this data. Bank and credit union leaders can use data to inform small business lending Small businesses are showing resilience. Despite borrowing more and tapping credit lines, they're managing leverage and meeting debt obligations, according to Abrigo's proprietary data. Nearly all U.S.

Lending 221

Lending Meeting Data Risk Management 221

Perficient

JANUARY 26, 2021

Quantum computing is one of the hottest technologies in the world right now, but it also considered an extremely complicated field because the quantum concepts involved aren’t easy to understand. However, there is a physical limit to this technology. Bits are used to store data in a computer. Processing Data.

System 505

System Technology Data Marketing 505

PYMNTS

DECEMBER 16, 2020

The digitization of payroll data has the potential to optimize existing workflows and promote the development of new ones, with the Paycheck Protection Program (PPP) just one example of the value of such data. Nor, he told PYMNTS, will SMB lending be the only use case that emerges from unlocking payroll data.

Data 291

Data Lending Innovation Fintech 291

Perficient

JANUARY 21, 2025

Carriers must innovate, adapt to these changes, and leverage new technologies to maintain a competitive edge. Recommended Approach : To buffer these external pressures, carriers and intermediaries must focus on operational efficiency, which can be accelerated through technology.

Trends 221

Trends Customer Experience social media Innovation 221

Perficient

AUGUST 26, 2020

News organizations saw the enormous potential benefit and have been actively using AI technology to generate content quickly and efficiently. Back in 2017, Julia McCoy at the Content Marketing Institute, wrote about Content Creation Robots and cited examples from the Washington Post and Associated Press. AI Written Content form 2019.

Marketing 322

Marketing How To social media Examples 322

PYMNTS

NOVEMBER 25, 2020

Technology that can not only optimize a B2B transaction, but can also loop directly into both buyers' and sellers' systems, will be key to cutting the friction. This combination of facilitating payment and data connectivity was the motivation behind Transcard's launch of automated account-to-account (A2A) transactions.

Data 291

Data Payments Management Fintech 291