Perficient

JUNE 15, 2020

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

Meeting 443

Meeting Marketing User Experience Marketing Strategies 443

Perficient

SEPTEMBER 21, 2023

It’s not new news and it doesn’t need to be complicated; it’s just a revolution of how we leverage data! Let’s take a quick dive into the data-driven universe of AI (i.e., This article breaks down how data powers intelligence automation. intelligence automation).

Data 491

Data Tools Customer Experience Security 491

Perficient

DECEMBER 14, 2020

The COVID-19 pandemic has challenged the economic and labor markets, impacting all businesses regardless of their size. Cloud technologies have changed the way that enterprises deploy and integrate services, saving time and resources, and allowing them to hyperscale their services. The Public Cloud Market Will Surge.

Technology 348

Technology Trends Software Resources 348

Perficient

FEBRUARY 24, 2021

My previous blog analyzed how technology and the right team can improve your sales enablement program. This blog explores the benefits that data can bring to your sales enablement program. Here are the key data-oriented success criteria considerations: Data Acquisition/Sourcing. Data-Driven Application Implementations.

Data 322

Data Analysis Tools Management 322

Perficient

DECEMBER 14, 2020

So you’ve purchased Marketo Engage to improve your marketing-to-sales relationship and are eager to start implementing the system, but your missing key data points, like email addresses. How do you solve for this missing data and still reap the benefits of your Marketo system? Next Step Without Emails. Case Study.

How To 340

How To Data Marketing Automation Case Study 340

Perficient

JANUARY 14, 2021

and Intelligent Data offer audiences expert insights on how digital technology can transform business and reshape customer experiences today. What if You Could Do 5 Years of Digital Marketing in 6 Months? I ntelligent Data. This podcast investigates the value of data and technology to reshape your business.

Digital Strategies 499

Digital Strategies Customer Experience Trends Data 499

Perficient

MAY 5, 2022

We knew that we could help optimize the debt collections process, reduce loan loss rates, and increase customer loyalty by leveraging a highly personalized and humanized approach to lending that combines process reengineering and technology throughout the customer journey. A Pathway to Improved Loss Rates and Happier Customers.

Lending 354

Lending Strategy Marketing Big Data 354

Perficient

APRIL 20, 2023

That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. However, it’s not always obvious which of the many potential technology vendors and implementation partners will best drive an organization’s desired business goals.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

Perficient

JULY 31, 2020

One of the things that the COVID-19 pandemic has taught us is the value of data. If you’re like me, you’ll open your trusted data source and check what the COVID-19 count is across different parts of the world. Our world in Data (.gov). The Value of Data Through COVID-19. Let me explain!

Data 354

Data Analytics Strategy social media 354

Perficient

NOVEMBER 11, 2020

Here are 8 trends we’re currently tracking into 2021: TREND 1: The evolution of healthcare will be characterized by a reengineering of clinical care and operations around digital health and pervasive real-time use of data and advanced analytics.? Expect expansions of asynchronous virtual care leveraging integrated wearable technologies.

Trends 618

Trends Strategy Digital Strategies Leadership 618

Perficient

MARCH 4, 2021

Do you have your own technology radar? Technology radar helps to give a view of your tools and technologies which are in play and assigning them to the different quadrants of the radar. Here are some tips to build your technology radar . Create documents to support your technology radar .

Technology 309

Technology Tools Analysis Marketing 309

Perficient

DECEMBER 21, 2020

Real-time data strategy is on every organization’s roadmap. In the past year, I have spoken to many organizations planning “real-time” data systems. The Graspers: Know they need “real-time data” for personalization, but are unable to explain or understand the “why.” Reach out below!

Strategy 322

Strategy Data Guidelines System 322

Perficient

JULY 20, 2020

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Product & Brand Disruptive Marketing.

Customer Experience 526

Customer Experience Analytics Leadership Marketing Strategies 526

Perficient

DECEMBER 14, 2020

Every organization manages data internally that provides support in running the operations, as well as to provide enriched content to an external audience such as buyers or distributors. Functions and formulas can be utilized in Microsoft Excel to analyze any kind of data set. Spreadsheets are Original, Effective, and Useful.

Analysis 340

Analysis Data Tools Analytics 340

Perficient

DECEMBER 8, 2020

We have expanded upon our success with GCP in the healthcare and life sciences markets, and are excited to announce that we have earned six additional Expertise designations: Application Development, Data Lake Modernization, Competitive Technology, Search, Financial Services, and New Business Channels Using APIs.

Google 493

Google Data Technology System 493

Perficient

JUNE 5, 2020

Some doubted that HCL could turn an aged platform that had lost momentum in the hands of IBM into a compelling offering that resonated once more with the market. Google has not gained the market share that was anticipated with Google Cloud. Does Google own the data in these deployments? Why is this big news for Google?

Google 540

Google Software Data Technology 540

Perficient

JANUARY 26, 2021

Getting access to more link data is generally good, but which tool provider has the largest index? The terms of the agreement between Perficient and Moz clearly state that Perficient would conduct the study independently of Moz and write up the results based on what we saw in the data. Link Index Size – API Data.

Study 529

Study Tools Data Analysis 529

PYMNTS

JULY 3, 2020

is bringing modern technology to what’s perhaps the world’s oldest business — farming. It has a 12,000-year history of adopting better and better technology to get more and more efficient. Farmers receive things like thermal-imaging data that can keep track of a field’s moisture levels. How do you know what’s going on?”

Technology 294

Technology Industry Data Analytics 294

Perficient

FEBRUARY 11, 2021

Artificial intelligence (AI) has quickly become one of the industry’s biggest buzzwords, and many businesses are looking to utilize this technology to provide enhanced digital experiences. It continues to be adopted across various industry and technology verticals – including product information management (PIM).

Software 508

Software System Management Analytics 508

Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? In this episode of the?award-winning

Marketing 309

Marketing Study Video Phoenix 309

PYMNTS

DECEMBER 16, 2020

The digitization of payroll data has the potential to optimize existing workflows and promote the development of new ones, with the Paycheck Protection Program (PPP) just one example of the value of such data. Nor, he told PYMNTS, will SMB lending be the only use case that emerges from unlocking payroll data.

Data 291

Data Lending Innovation Fintech 291

Perficient

AUGUST 26, 2020

News organizations saw the enormous potential benefit and have been actively using AI technology to generate content quickly and efficiently. Back in 2017, Julia McCoy at the Content Marketing Institute, wrote about Content Creation Robots and cited examples from the Washington Post and Associated Press. AI Written Content form 2019.

Marketing 322

Marketing How To social media Examples 322

PYMNTS

NOVEMBER 25, 2020

Technology that can not only optimize a B2B transaction, but can also loop directly into both buyers' and sellers' systems, will be key to cutting the friction. This combination of facilitating payment and data connectivity was the motivation behind Transcard's launch of automated account-to-account (A2A) transactions.

Data 291

Data Payments Management Fintech 291

Perficient

MARCH 12, 2021

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star. Make and Invest in a Plan.

Marketing Strategies 531

Marketing Strategies Strategy Marketing Resources 531

Perficient

OCTOBER 13, 2020

We assess your product data, recommend best practices for efficient structuring, and help your business adopt a single source of truth for product information. Training, hand-off, client onboarding, walkthrough of marketing model. A data scorecard and a marketing model foundation. PIM Platform Quickstart.

Training 508

Training Data US Strategy 508

PYMNTS

DECEMBER 15, 2020

At the end of Q3, Amazon was closing in on $30 billion in gross apparel and footwear sales and within range of finally passing long-time market leader Walmart. And, Amazon notes it is protecting consumer privacy while scooping up all that fit data— which they confirm will be securely stored and can be deleted by customers at any time.

Data 279

Data Examples Branding Course 279

Perficient

AUGUST 4, 2024

In today’s rapidly evolving digital landscape, financial services organizations are increasingly relying on cutting-edge technologies to stay competitive and deliver exceptional services to their clients. This connectivity enhances interoperability, allowing for streamlined operations and improved data flow across various platforms.

Industry 467

Industry Compliance Examples Risk Management 467

Perficient

JULY 21, 2023

Salesforce Data Cloud is a real-time, unified data platform that helps businesses connect, harmonize, and engage with their customers. Data Cloud is powered by artificial intelligence (AI) and machine learning (ML), which help companies to automate tasks, improve decision-making, and drive revenue growth.

Industry 221

Industry Data Training Technology 221

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294

Marketing Branding Data Industry 294

Perficient

SEPTEMBER 26, 2022

Roaming the convention floor, I found several exciting paths the industry is headed down and how it aligns with our view of digital modernization: Data is everywhere. Data and analytics remain key investment areas for insurance operations. Breakout sessions on the topic and embedded platform technologies abound.

Data 275

Data Conference Analytics Industry 275

Perficient

FEBRUARY 25, 2021

Once you access your data, how do you leverage that data to drive business forward? This episode will outline how to monetize your data and gain the necessary competitive edge. data sets used in implementations [5:47]. Monetizing your data [16:22]. Enabling digital marketing [28:10]. Listening Guide.

Data 452

Data Analytics Apple Google 452

Perficient

NOVEMBER 30, 2020

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. However, these somewhat intangible metrics have given way to hardcore month-over-month and year-over-year growth metric expectations, leaving some CMOs without the right people, processes, or technologies to deliver.

Branding 378

Branding UX Customer Experience Marketing 378