Perficient

JULY 20, 2020

What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them. Start with data.

UX 332

UX Meeting Data Groups 332

PYMNTS

AUGUST 9, 2019

Then, there are Bridge Millennials. Bridge Millennials are a unique group of consumers, comprised of individuals between 30 and 40 years of age who exhibit cultural characteristics of both Generation X and Millennials. Among the Bridge Millennials in our study, 37.8 Some consumers use Facebook all day, every data.

Data 155

Data Millennials Google Apple 155

PYMNTS

OCTOBER 23, 2017

Although some customers ( millennials : cough, cough) may value convenience above all else, that youthful sense of fiscal invincibility does not extend to their elders, who place a higher premium on transaction security. Millennials may be less concerned with risk. Confidence is based on how consumers’ data is protected.

UX 116

UX Security User Experience Millennials 116

PYMNTS

OCTOBER 13, 2016

According to Media and Services UX, (MSX) group at Strategy Analytics, three-quarters of mobile payment users in China do so in physical stores daily. businesses are underestimating the problem says a global survey from Plano, Texas-based NTT DATA. Digital Currency – Millennials Just Aren’t That Into You.

Mobile 100

Mobile Payments Apple Samsung 100

CB Insights

AUGUST 2, 2018

Stash could then use that data to suggest actions to users through its app (probably along the lines of, “this month you can afford to move $50 into your investment account”). These companies have been able to generate these signups through three channels: card design, rewards, and application UX. Concluding thoughts.

Cards 71

Cards Fintech UX Strategy 71

CB Insights

OCTOBER 10, 2017

Ninety-two million millennials will soon be in what Goldman Sachs calls their “prime spending years.” Bankrate found 83% of millennials don’t think they’ll ever retire: they simply “don’t think they’ll have the money” to do so.). In aggregate, they command $1.3 trillion in annual spending.

Tools 78

Tools Millennials US Mobile 78

CB Insights

JULY 11, 2019

Today, there are over 20 fintech startups that have crossed the 1 million customer account mark, according to CB Insights data — including Acorns , Robinhood , SoFi , Coinbase , and Credit Karma , among others. Product engagement and maintaining a clean UX/UI. Business model transparency with competitive pricing and fees.

Fintech 64

Fintech cryptocurrency Examples Cards 64