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4 ways to track your bank’s marketing performance

Independent Banker

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. By Taylor Hugo.

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FinovateSpring 2016 Live Blog – Day 1

William Mills

OurCrowd is bringing a fintech solution to the process of sourcing and managing deals. Interesting take on managing customer experience, a big topic nowadays. Well, definitely an environmentally-friendly solution. Mills-Grimes is the Digital Marketing Consultant at William Mills Agency. Oshrat Kfir (VP, Engineering).

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12 Days of Content

Social Assurance

Our platform provides a great way to streamline your social processes and help execute your marketing strategy. Snapchat – Not a new trend, but definitely an advancing one. Keep an eye on this social platform as your marketing and advertising opportunities will begin to rise. Social Media Marketing.

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Disrupting The CPG Industry: How Brands Can Adapt To The Future Of Packaged Goods

CB Insights

Daniel Loeb, manager of activist hedge fund Third Point LLC, led an investment of roughly $3B into Nestle in 2017 and launched an attack on the company’s leadership in mid-2018. Trian Fund pushed P&G to re-evaluate its R&D strategy. Nelson Peltz and his fund Trian Fund Management disclosed a $3.5B

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We Analyzed 9 Of The Biggest Direct-to-Consumer Success Stories To Figure Out The Secrets to Their Growth — Here’s What We Learned

CB Insights

The Honest Company’s content marketing strategy that drives 151,000 visits from pre-qualified customers. The company managed to eliminate virtually all of the objections that people normally have about buying something like glasses online through ingenious customer experience design and homebrew tools.

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What Is Psychographics? Understanding The ‘Dark Arts’ Of Marketing That Brought Down Cambridge Analytica

CB Insights

Social media (i.e. Today, “Everyday usability” is still a key theme, and a recent tweet from May 2018 shows the strategy continues to play out in the company’s marketing strategy: Other automotive companies have expressed the impact of psychographic segmentation across their marketing strategies as well.