Perficient

OCTOBER 5, 2020

Whether you are launching a new Sitecore XP environment in the next few months or are wanting to enhance your authoring and marketing experience, this video should be a whistle stop on your enhancements campaign tour. This is an attempt to make sure the message reaches my marketing friends and simply a broader audience.

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Perficient

MARCH 1, 2021

The secret to understanding timing and creating truly impactful communications hinges on a deeper understanding of HIPAA’s definition of marketing. These days, I spend quite a bit of time strategizing with marketing leaders to leverage these platforms for marketing automation.

Marketing 508

Marketing Training Data US 508

Perficient

MARCH 3, 2021

In the previous blog we discussed the basics of Email Studio in the Salesforce Marketing Cloud. Likewise, in A/B testing for Email Studio we send two versions of your Marketing Cloud Email Studio communication to two different test audiences from your subscriber lists. We have covered: Content creation. Subscriber behavior.

Marketing 322

Marketing Data Groups System 322

PYMNTS

DECEMBER 16, 2016

Though many financial institutions recognize the opportunity to help middle-market businesses automate their AP payments, they have not been able to fully capitalize on the opportunity. Here the elusive payments opportunity meets or, in fact, doesn’t meet, the elusive audience: accounts payable automation for middle-market firms.

Marketing Automation 100

Marketing Automation Marketing Cards Payments 100

Gonzobanker

JUNE 26, 2019

Digital & Marketing. The credit union also used marketing automation to collect data and develop journeys that deliver educational marketing materials both digitally and via direct mail campaigns. And the long-term return will only improve considering the substantial one-time costs associated with implementations.

Idaho 138

Idaho Michigan System Lending 138

Gonzobanker

AUGUST 15, 2024

Bank boards and executives often confuse “systems” to mean technology, but let’s clarify with broader definitions from the Cambridge Dictionary: A system is “a set of connected things that operate together” and “a way of doing things.”

System 78

System Analytics Management Compliance 78

FICO

OCTOBER 23, 2019

Of course, we are not the only ones talking about how to be successful at customer engagement, which is why I decided to take I recently read a book by marketing thought-leader Paul Greenberg ( @pgreenbe ) called “The Commonwealth of Self Interest: Business Success Through Customer Engagement”. If they don’t, they won’t.”.

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Customer Experience Case Study Analytics Marketing 40