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FinovateFall 2018 Live Blog – Day 2

William Mills

3 second demo – combination of two methods for password – key/password and voice. Demoing from BofA chatbot that could not tell the user’s identity. Pretending it is a husband and wife demo. Funny and unusual for a Finovate demo. Demoing mobile banking app which has smart capability.

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Going Viral: The Importance of Video in Today’s FinTech Market

William Mills

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales.

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FinovateFall 2017 Live Blog – Day 1

William Mills

I know of several FinTech companies that started as Adobe Web Site Developers for community banks. 09:08 am From what I hear there will be a number of mortgage tech companies presenting today as well as real estate related companies in FINTECH. This is the 21st Finovate for me (1,400 demos?) over 10 years. It’s SHOWTIME!

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Finovate Spring 2018 – Day 2

William Mills

I’m here at the Santa Clara Convention Center covering the demos. In addition to two great days of demos I’m looking forward to days 3 and 4 of conference content and a panel session I’m hosting on Friday. There are a number of great events in FinTech but this one I do my best to attend each year. 919-740-7182.

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MX Recruits Former Intel & Fiserv CMO, Don MacDonald

Fintech Labs Insights

MX appointed Don MacDonald to lead marketing and branding efforts and develop marketing strategies to help bank clients enhance the account holder experience. MacDonald isn’t the only well-known fintech player MX has recruited. The company last demoed at FinovateFall 2014 in New York.

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FinovateFall Sneak Peek: Good Data

Fintech Labs Insights

A look at the companies demoing live to 1,5000+ fintech professionals on September 8 & 9, 2016. Benchmarking sales and purchase behavior across locations to improve strategies. Blaine Mathieu, Chief Marketing & Product Officer. Register today. Interactive data products targeting B2B partners.

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FinovateEurope Sneak Peek: Persado

Fintech Labs Insights

A look at the companies demoing live to 1,500 fintech professionals. World’s largest database of scored & tagged marketing language. He is responsible for driving the overall sales, the go-to-market strategy and execution, as well as developing its network of eco-system partners. Register today. .