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Modernizing the Health Plan Business Process

Perficient

Create marketing automation based on where a broker/employer is in their sales cycle to keep them moving on their journey. Involve stakeholders in demos of the solution you are building to instill confidence and collaboration. Replace paper-based processes for submitting tax forms, providing payment, and signature.

Groups 294
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Unify your Marketing Activities For True ROI

William Mills

Everything referenced above can be accomplished through marketing automation software to stay top of mind for each and every prospect. Once you have new visitors to your site, place call to action (CTA) buttons on every page to get them to click through to a white paper, webinar, demo, free trial, etc. Step 1: Attract.

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The Power of Lead Nurturing: How To Build Stronger Relationships and Close More Customers

William Mills

These goals should go beyond just general ones, like increasing revenue, and instead focus on more specific goals like number of email opens and/or an increase in demo requests. Or is your intent to maintain contact with leads who are not yet ready to buy? But how do you know when they’re ready?

How To 42
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Maximizing Your Website to Generate Quality Leads

William Mills

This is where utilizing marketing automation software can make the biggest impact on your lead generation program. Marketing automation software is a powerful tool for gathering leads and nurturing them through the sales funnel. Marketers that calculate ROI are 1.6 times more likely to receive higher budgets.

eBook 41
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FinovateFall Sneak Peek: MarketX

Fintech Labs Insights

A look at the companies demoing live to 1,500+ fintech professional on September 8 & 9, 2016. She later joined EverString Technology as an early employee, leveraging predictive analytics for marketing automation. Register today. Enabling private companies to fundraise in China. Han Lai, Product Lead.

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CUneXus Closes $5 Million Series A

Fintech Labs Insights

CUneXus , creator of sales and marketing automation solutions for lenders, quietly closed a $5 million funding round late last week. Prior to that the company demoed features of its Comprehensive Prescreened Lending (CPL) engine, cplXpress, at FinovateSpring 2014 and 2015.

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Finovate Debuts: W.UP Offers a Library of Customer Insight Tools for Cross-Selling

Fintech Labs Insights

In the demo, W.UP’s Tamás Braun, Head of International Sales and Business Development, explained how, with Sales.UP, banks, “don’t need to deal with the challenge of defining complex behavioral insights in [their] data.” At FinovateEurope in London last month, the company launched Sales.UP. ” Sales.UP

Tools 19