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Unify your Marketing Activities For True ROI

William Mills

As a marketing executive, your goal is to build awareness and deliver high quality leads to your sales team. With many disparate systems, how can you measure the true ROI of all of your online marketing activities? Buyer’s Online Journey. Step 1: Attract. Step 2: Convert. These are your lead generation pages.

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FinovateSpring 2017 Live Blog – Day 2

William Mills

Omnichannel campaigns online. Showing how a banker could build an online offer in real time. Seems like a pretty straightforward application of marketing automation and predictive marketing. Standby for for our take on the demos of #finovate Spring 2017. infocorpgroup. www.infocorpgroup.com. William Mills.

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Finovate Debuts: W.UP Offers a Library of Customer Insight Tools for Cross-Selling

Fintech Labs Insights

W.UP (pronounced whup ) provides digital banking software to offer a “happy banking experience” to customers who expect fast and simple online and mobile banking. Other insights are about digital behavior, like connecting your online customers with call center agents when assistance is required.” ” Sales.UP

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CUneXus Closes $5 Million Series A

Fintech Labs Insights

CUneXus , creator of sales and marketing automation solutions for lenders, quietly closed a $5 million funding round late last week. Since launching in 2011, CUneXus has built a host of solutions for online and mobile lending and cross-selling. Two investors contributed to the round; both prefer to remain anonymous.

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Surviving The Retail Apocalypse: The Technologies And Trends That Can Help Brick-And-Mortar Thrive Again

CB Insights

E-commerce sales growth is pulling ahead of total retail sales ( 17% vs. 6% for year-over-year in Q4’17), and Amazon is controlling upwards of 40% of online sales in the US, according to the US Department of Commerce and Slice Intelligence, respectively. ” — Alistair Davidson, CFO, Ikea. Its membership fee revenue grew 12.6%

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