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Unify your Marketing Activities For True ROI

William Mills

Marketing Today. 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like, and that’s understandable since the sheer volume of activities alone can be overwhelming, including: Blogging; Social Media including Facebook, LinkedIn, Twitter, Google+, etc.; Step 1: Attract.

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Maximizing Your Website to Generate Quality Leads

William Mills

With public relations activities, social media and blogging, you can begin drawing your prospects into your website. This is where utilizing marketing automation software can make the biggest impact on your lead generation program. Marketers that calculate ROI are 1.6 times more likely to receive higher budgets.

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FinovateSpring 2017 Live Blog – Day 2

William Mills

Seems like a pretty straightforward application of marketing automation and predictive marketing. Standby for for our take on the demos of #finovate Spring 2017. Insights on social media, financial services and more are shared on their blog , or follow them on Twitter at @beyondthearc or on Google+ ^SR .

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GonzoBanker Awards 2017

Gonzobanker

Demo Quote of the Year Award – Goes to ID Analytics , “Let’s go straight to the demo.”. New Hot Category Award : Marketing Automation. Horizontal applications Marketo, HubSpot and Salesforce Marketing Cloud are duking it out for who will drive your next email, drip and web page campaign. Happy Holidays!