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Google, DTC Retailers Form Advocacy Group

PYMNTS

Its issue for in-store retailing has everything to do with health and safety, just as the framework holds the virus and consumer health as the foundation of go-to-market strategy in the pandemic. What are now considered as perks or necessary adjustments to the shopping and marketing process (e.g.,

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FinovateFall 2018 Live Blog – Day 2

William Mills

3 second demo – combination of two methods for password – key/password and voice. Demoing from BofA chatbot that could not tell the user’s identity. Pretending it is a husband and wife demo. Funny and unusual for a Finovate demo. Demoing mobile banking app which has smart capability.

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Going Viral: The Importance of Video in Today’s FinTech Market

William Mills

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales. Market Awareness.

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FinovateSpring 2017 Live Blog – Day 1

William Mills

William, Steven and I are at the FinovateSpring Conference getting ready for a great day of demos. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. Mills-Grimes is the Digital Marketing Manager at William Mills Agency. Stay tuned! finovate Tweets.

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2021 Marketing & Compliance Survey Takeaways

Social Assurance

Social Assurance’s Marketing and Compliance Report provides an analysis of the financial services industry and explores trends for the upcoming year. Growing Utilization of Marketing and Compliance Tools and Technology. The pandemic helped shake up some long-held traditional forms of banking and marketing. We’ve got you covered.

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FinovateFall 2017 Live Blog – Day 1

William Mills

This is the 21st Finovate for me (1,400 demos?) He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. over 10 years.

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The Power of Lead Nurturing: How To Build Stronger Relationships and Close More Customers

William Mills

Lead generation is a key goal in every company’s marketing strategy, but focusing all of your attention on generating leads may actually cause you to miss out on opportunities. With the right lead nurturing strategy, you can offer value to your contacts and provide your sales team with leads that are more qualified and ready to buy.

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