The Secrets of Expert Deposit Pricing Management
South State Correspondent
FEBRUARY 22, 2023
Deposit products and marketing attributes do not operate in a vacuum. Alternatively, FL, for example, has a few banks paying a high rate, but the average rate is benign. Some areas, like Guam, have a high average rate but a low top rate. This creates the most sensitivity (see OK or KS as an example).
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