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Cornerstone’s Growth Engine Framework illustrated below summarizes common measurements used to monitor the digital customer through the capture, acquire and nurture stages of relationship development. Typically, some of the lowest Net Promoter scores (NPS) in banking come from frustrated digitalbanking and payments users.
As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digitalmarketingautomation is right now. In the morphing cross-industry world of sales, marketing and even some service outreach, it’s hot. How much momentum?
William Mills Agency , a premier financial public relations and content marketing services company, has hired Mary Curtis as senior account agent; Angelo Jones as account associate; Jacob Hamilton as account coordinator; and Alyssa Maker as digitalmarketing coordinator.
Yoyo unveils marketingautomation platform, Yoyo Engage, at Davos. United Nations FCU chooses digitalbanking platform from Jwaala. Around the web. First Oklahoma FCU to deploy core account processing technology from Fiserv. Misys adds crowdlending module to FusionBanking platform.
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