Gonzobanker

OCTOBER 13, 2020

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. These metrics monitor activity across a bank’s website; marketing automation, digital account and loan origination platforms; and digital banking platforms.

Strategy 150

Strategy Digital Banking Digital Strategies Mobile 150

Gonzobanker

SEPTEMBER 21, 2018

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. In the morphing cross-industry world of sales, marketing and even some service outreach, it’s hot. How much momentum?

Marketing Automation 101

Marketing Automation San Francisco Conference Marketing 101

Gonzobanker

JUNE 26, 2019

Digital & Marketing. Credit Union of Texas used MuleSoft ( purchased by Salesforce last year ) to tackle digital banking improvements. The primary focus was integrating authentication with the credit union’s digital banking system to improve the online lending experience with prefilled applications.

Idaho 123

Idaho Michigan System Lending 123

Gonzobanker

DECEMBER 5, 2018

Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers. And, in a hypercompetitive and rising rate environment: Better money.

Fraud 102

Fraud Austin Fintech Lending 102

Gonzobanker

DECEMBER 19, 2017

Goes to new speculative and gutsy startup ventures in the credit union industry that include CUNA Mutual Vantage Analytics, the Constellation Digital Banking venture started out of Coastal Credit Union and the CU Ledger consortia now being led by former MasterCard executive John Ainsworth. New Hot Category Award : Marketing Automation.

Conference 87

Conference Industry Community Bank Community 87