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Cornerstone’s Growth Engine Framework illustrated below summarizes common measurements used to monitor the digital customer through the capture, acquire and nurture stages of relationship development. Typically, some of the lowest Net Promoter scores (NPS) in banking come from frustrated digitalbanking and payments users.
As senior account agent, Curtis delivers public relations support to mortgage and digitalbanking clients. As digitalmarketing coordinator, Maker handles marketingautomation software, socialmedia, web development and blogging services for clients and the agency.
Goes to new speculative and gutsy startup ventures in the credit union industry that include CUNA Mutual Vantage Analytics, the Constellation DigitalBanking venture started out of Coastal Credit Union and the CU Ledger consortia now being led by former MasterCard executive John Ainsworth. New Hot Category Award : MarketingAutomation.
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